With an incredible amount of competition in advertising, it’s important as ever to cut through the clutter with marketing communications. Car dealerships have long sent campaigns to a wide audience with one idea: the more, the better. We know less isn’t always more, but a car dealership marketing plan should have a strategy. One that […]
The internet is now the go-to resource for most consumers when making purchasing decisions. As a result, car dealerships must shift their marketing strategies to meet customers where they are—online. But how can car dealerships successfully navigate the digital landscape and stand out from the competition? In this article, we’ll explore 5 proven tactics successful […]
March 23, 2023 | Chicago, IL – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, is improving how dealers and OEMs communicate with customers throughout their journey with its enhanced Customer Data Platform (CDP). Affinitiv’s platform, comprised of 3 core pillars—Customer Data Engine, Marketing & Content Engine, and Rendering […]
Buying a new vehicle is an exciting experience––or at least it should be. Most would agree they enjoy the pleasure of choosing their favorite model, picking out colors, adding accessories, and driving their new vehicle off the lot. But that’s not usually all there is to it, unfortunately.
Every customer in your database has a unique profile. Data-driven marketing allows you to analyze each profile and quickly determine what the best message is, the best time to send that message and the best channel(s) to send it through.
Montgomery Auto Group Fixed Ops Director Scott Fraze discusses new marketing strategy.
The eBook offers recommendations on how to target and retain current and new customers, particularly second owners in the lucrative and growing 4- to 6- year old vehicle market.