Tag Archives: marketing

How-to Guide on Building a Structured Dealership Marketing Plan

With an incredible amount of competition in advertising, it’s important as ever to cut through the clutter with marketing communications. Car dealerships have long sent campaigns to a wide audience with one idea: the more, the better. We know less isn’t always more, but a car dealership marketing plan should have a strategy. One that […]

5 Steps to Boost Car Dealer Digital Marketing Campaigns

The internet is now the go-to resource for most consumers when making purchasing decisions. As a result, car dealerships must shift their marketing strategies to meet customers where they are—online. But how can car dealerships successfully navigate the digital landscape and stand out from the competition? In this article, we’ll explore 5 proven tactics successful […]

Affinitiv Unveils Revolutionary Customer Data Platform Unifying the Customer Journey for Dealers and OEMs

March 23, 2023 | Chicago, IL – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, is improving how dealers and OEMs communicate with customers throughout their journey with its enhanced Customer Data Platform (CDP). Affinitiv’s platform, comprised of 3 core pillars—Customer Data Engine, Marketing & Content Engine, and Rendering […]

How not to frustrate customers out of their new-car excitement

Buying a new vehicle is an exciting experience––or at least it should be. Most would agree they enjoy the pleasure of choosing their favorite model, picking out colors, adding accessories, and driving their new vehicle off the lot. But that’s not usually all there is to it, unfortunately.

Are your on-hold messages really getting through?

Regardless of why a customer is calling, it’s important to remember that what they’re really in the market for is an outstanding customer experience. If they feel valued and respected during every interaction with your dealership––including while on hold––they will be far more likely to reward you with their business.