Who We Are

Affinitiv is the largest provider of end-to-end, data-driven marketing and software solutions exclusively focused on the automotive customer lifecycle. Backed by 20+ years of automotive and marketing expertise, we pride ourselves on being the go-to experts in the industry. Not only do we work with over 6,500 dealerships and every major manufacturer in the country, we're well-versed in OEM standards and the intricacies of a dealership or group's local business.

So, what's that mean for you? Through a technology-driven, consultative approach, we create a true partnership with our clients, tapping into exactly what they need to reach their unique goals, increase customer loyalty, and maximize revenue.

Mission

Drive the next generation customer experience by partnering with the automotive ecosystem to accelerate retailer performance and inspire loyalty.

Vision

Create customers for life through reimagined experiences.

Join Our Team

Executive Leadership Team

Sid Nair

Chief Executive Officer

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Sid Nair

Chief Executive Officer

Sid Nair is Affinitiv’s Chief Executive Officer and member of the board. Based in Dallas, Texas, Nair is responsible for Affinitiv’s strategy and operations.

Nair offers over 25 years of experience running large-scale technology companies and an impeccable record in leading business transformations by inspiring organizations to increase revenue, profitability, market share, and customer satisfaction. Prior to joining Affinitiv, Nair was at Rackspace as the Executive Vice 
President & General Manager of the Americas region, where he delivered the 3 best sales quarters in the company’s history. He has also served as the Executive Vice President, Chief Sales & Marketing Officer for Cox Automotive, where he led a 3,000-member sales & marketing team. At Cox, he led the company to grow 5x over the previous few years by creating a growth-oriented go-to-market strategy across all 25 brands. Prior to Cox, Nair held executive leadership roles at DXC Technology (merger of HPE Enterprise Services and Computer Sciences Corporation (CSC)), Dell Services, and Wipro Technologies. 

Nair received his Bachelor's degree in Economics, Accounting, Banking, and Management from the University of Madras and holds an MBA in Marketing & Finance from T.A. Pai Management Institute, Manipal, India.

Adam Meier

Chief Operating Officer & Chief Financial Officer

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Adam Meier

Chief Operating Officer & Chief Financial Officer

Adam Meier is Affinitiv’s Chief Operating Officer and Chief Financial Officer. Based in Chicago, Illinois, he leads the finance, operations, and business unit functions for the organization, striving to deliver the best possible customer experience ranging from installs and training to technical support and delivery. 

Meier has extensive experience integrating multiple companies together and working in private equity, spending the last 15 years growing and integrating businesses, with his most recent growth story occurring at Brandmuscle, another fully integrated marketing services software provider. At Brandmuscle he oversaw and directed the growth from 15 employees to almost 800 as Chief Financial Officer. Meier started his career at Deloitte and Touche and followed that up in the retail industry in Executive positions at Open Pantry Food Marts and Wisconsin Hospitality Group before joining Brandmuscle as CFO.

Meier received his Bachelor of Science in Accountancy from Wright State University and holds an MBA in Finance from the Raj Soin College of Business at Wright State.

Pat Reininger

Chief Sales Officer

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Pat Reininger

Chief Sales Officer

Pat Reininger is Affinitiv’s Chief Sales Officer. Based in Atlanta, Georgia, Reininger is responsible for Affinitiv’s sales strategy and driving the company’s revenue. 

Reininger joins Affinitiv with over 25 years of global automotive industry experience spanning dealer retail, manufacturing, and the supplier side of the business. He joins us from Cox Automotive where he led the development of the OEM Enterprise Strategy. He directed a senior sales team charged with protecting, growing, and diversifying a strong revenue portfolio, representing all solutions groups and brands including Autotrader, Dealer.com, Dealertrack, Kelley Blue Book, Manheim, VinSolutions, vAuto, and Xtime. Prior to his time at Cox Automotive, Reininger held several key leadership roles within Experian Automotive, R. L. Polk, and Chrysler Canada.

Reininger holds an MBA from the University of Windsor, Windsor, Ontario.

Matt Rodeghero

Chief Product Officer

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Matt Rodeghero

Chief Product Officer

Matt Rodeghero is the Chief Product Officer at Affinitiv. Based in Clearwater, Florida, Rodeghero is responsible for overseeing the product strategy, innovation, and dealership marketing strategy across all the Affinitiv portfolios and for their key OEM customers.

Rodeghero’s 12 years of automotive and software experience combined with his background in business consulting give him a strong and unique perspective about how tools can bring value to businesses and end consumers. In his former experience at AutoLoop he was a founding team member and held various positions including VP of Operations before taking on the role of Chief Product Officer where he helped to grow the organization from 40 customers to over 2000, including winning major OEM relationships, bringing an additional 6 major & many minor products to market and playing a leading role in 2 acquisitions before finally helping oversee its merger with Affinitiv. 

Lisa Shaw

Chief Marketing Officer

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Lisa Shaw

Chief Marketing Officer

Lisa Shaw is Affinitiv’s Chief Marketing Officer. Based in Austin, Texas, Shaw is responsible for driving Affinitiv’s corporate marketing and communications strategy. 

Shaw is a marketing veteran who brings a unique combination of creative and analytical skills to the Affinitiv team. She brings over 20 years of marketing expertise to Affinitiv and is skilled at building marketing departments for high growth companies that provide superior revenue results. 

Prior to joining Affinitiv, she built and led marketing teams at several private equity/venture-backed SaaS technology companies. She has extensive experience in branding, digital marketing, SEM, demand generation, product marketing, and traditional marketing. Shaw started her career in marketing at Dr Pepper/7UP where she gained experience in brand management by overseeing the 7UP brand. Prior to receiving her MBA, Shaw passed the CPA exam and received financial training as an associate at Ernst & Young, where she provided advisory services across multiple industries.

Shaw received her Bachelor of Business Administration from the University of Miami and holds an MBA from Harvard Business School.

Steve Asam

Chief Technology Officer

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Steve Asam

Chief Technology Officer

Steve Asam is Affinitiv’s Chief Technology Officer. Based in Detroit, Michigan, Asam is responsible for Affinitiv’s technology organization, which includes Engineering, Cloud Operations, Information Security and internal IT.  

Asam brings 25+ years of automotive technology and cloud platform leadership experience to the team. Prior to joining Affinitiv, Asam served as the CTO at FreightVerify, a cloud-based supply chain SaaS company, where he led the technology and product strategy teams for a disruptive, AI-powered Logistics Visibility Platform. Prior to FreightVerify, Asam served as the CTO of Covisint, where he led the Engineering, Cloud Operations, Professional Services and Customer Success functions.  Asam drove the Platform strategy and execution for the Covisint Cloud Platform, powering mission-critical B2B and B2C solutions across the global Automotive industry.  His work history also includes work experiences from great organizations like Ford Motor Company and CommerceOne.

Asam earned his Bachelor of Science in Computer Engineering and holds a Master of Science in Computer Information Systems from the University of Michigan.

Tushar Pandit

Chief People Officer

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Tushar Pandit

Chief People Officer

Tushar Pandit is Affinitiv’s Chief People Officer. Based in Chicago, Illinois, Pandit  is responsible for Affinitiv’s people strategy, including talent acquisition, total rewards, talent management, and learning/leadership development strategies.

Pandit joined Affinitiv with 20+ years of experience in human resources within the technology and real-estate industries. Prior to joining Affinitiv, Pandit was responsible for Bedrock Detroit’s design and development of the human resources function during the company’s double-digit head-count growth. He has also served as Vice President, Human Resources at CDK Global, where he led the global functions teams supporting 4,800+ employees. His career experiences include ADP, LLC, Dyadem International, and Marketplace Events, LLC.

Pandit holds an MBA from the Ivey Business School at Western University, Canada and holds several certifications, including SHRM-SCP, GPHR, CHRL, CHRP, and the Leadership Circle and Collective Leadership Coaching Certifications.

Doug Van Sach

Chief of Staff

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Doug Van Sach

Chief of Staff

Doug Van Sach is Affinitiv’s Chief of Staff. Based in Clearwater, Florida, Van Sach is responsible for creating, managing, and driving the corporate management system and transformation programs for Affinitiv.

Prior to being Chief of Staff, Van Sach was Affinitiv’s Vice President of Strategy and Analytics. While in this role, he led a team that utilized data science and customer insights to create acquisition and retention strategies and improve the client return on investment (ROI) across Affinitiv’s end-to-end product suite. Before joining Affinitiv, Van Sach led the Strategy & Analytics and Consumer Insights & Analysis departments at AutoPoint and Dick’s Sporting Goods respectively. Van Sach was also part of Ernst & Young’s Management Consulting team, where he gained broad experience building accounting, finance, logistics, and manufacturing strategies and performance management programs for Fortune 500 companies.

Van Sach received his Bachelor of Science from Miami University in Ohio and holds an MBA from Indiana University’s Kelley School of Business.

Press Releases

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Offices

Corporate Headquarters

300 S. Wacker, Suite 900
Chicago, IL 60606
Phone: 847-955-9740

Atlanta Office

4470 Chamblee Dunwoody Rd, Suite 150
Atlanta, GA 30338

Cape Coral Office

1521 Commerce Creek Blvd #6502
Cape Coral, FL 33909

Clearwater Office

33 N. Garden Avenue, Suite 900
Clearwater, FL 33755
Phone: 877-850-2010

Denver Office

215 Union Blvd, Suite 325
Lakewood, CO 80228

Houston Offices

2100 Travis St, Suite 505
Houston, Texas 77002

7600 W. Tidwell Rd, Suite 400
Houston, TX 77040