Adam Meier is Affinitiv’s Chief Executive Officer. Based in Chicago, Illinois, he is responsible for Affinitiv’s strategy and operations.

Meier has extensive experience integrating multiple companies and working in private equity, spending the last 15 years growing and integrating businesses, with his most recent growth story occurring at Brandmuscle, another fully integrated marketing services software provider. At Brandmuscle he oversaw and directed the growth from 15 employees to almost 800 as Chief Financial Officer. Meier started his career at Deloitte and Touche and followed that up in the retail industry in Executive positions at Open Pantry Food Marts and Wisconsin Hospitality Group before joining Brandmuscle as CFO.

Meier received his Bachelor of Science in Accountancy from Wright State University and holds an MBA in Finance from the Raj Soin College of Business at Wright State.

Mike Trevino is Affinitiv’s President and Chief Technology Officer. With over 20 years of experience leading technology infrastructure and enterprise systems, Trevino is a true entrepreneur.

Trevino founded Indigenous Software, a technology-focused business management platform that provides e-commerce, digital marketing, and content and contact marketing. He also founded RVLVR, an integrated digital marketing platform that allows brands to connect with customers.

Trevino continues operating as the Chairman of the Board for Indigenous Software and RVLVR, while simultaneously heading up the technology department at Affinitiv.

Based in New York City, Andy Bryne is Affinitiv’s Chief Revenue Officer. His primary focus is driving revenue growth for Affinitiv.

Bringing with him 30+ years of experience in catalyzing revenue growth and operational efficiency across diverse business landscapes, Byrne specializes in startups, scale-ups, and turnarounds. His expertise in sales operational excellence, product value translation, and fostering collaboration has been cultivated through leadership roles at Ivanti, Infor, Openwave Messaging, and Fidelis Cyber Security. Renowned for his customer-centric approach and transformative leadership style, Byrne plays a pivotal role in shaping go-to-market strategies and leading high-performing sales teams in the high-tech and software sectors.

Byrne earned his Bachelor of Arts in Public Administration from The College of New Jersey.

Joe LaDuke is Affinitiv’s Chief Financial Officer. Based in Chicago, Illinois, LaDuke oversees all financial activities including client billing & collections, vendor relations, accounting, tax, and treasury LaDuke has almost 20 years of experience working in financial services as a Corporate Controller and Certified Public Accountant.

Prior to becoming Chief Financial Officer, LaDuke served as the Corporate Controller of Affinitiv from its founding in 2016 through 2021. During that time, Affinitiv completed the merger and integration of multiple companies under private equity ownership. Before joining Affinitiv, LaDuke worked as a Controller for Enablon North America, an EHS software provider, and Brandmuscle, an integrated marketing services software provider.

LaDuke began his career in public accounting and auditing with KPMG and received his Master’s of Accountancy from the University of Wisconsin-Madison.

Matt Rodeghero is the Chief Strategy Officer at Affinitiv. Based in Clearwater, Florida, Rodeghero is responsible for leading corporate initiatives that formulate a more strategic outlook for Affinitiv by identifying national market opportunities, building strategies for how the company will continue to meet the changing needs of the automotive industry, and implementing those plans companywide.

Rodeghero’s 12 years of automotive and software experience combined with his background in business consulting give him a strong and unique perspective to further advance Affinitiv as a premier provider of software and marketing services. In his former experience at AutoLoop, he was a founding team member and held various positions including VP of Operations before taking on the role of Chief Product Officer where he helped to grow the organization from 40 customers to over 2000, including winning major OEM relationships, bringing an additional 6 major & many minor products to market and playing a leading role in 2 acquisitions before finally helping oversee its merger with Affinitiv.

Russ Beckenstein is Affinitiv’s President of Trade-In Valet, XRM, and Higher Gear CRM’s. Based in Orlando, Florida, Beckenstein oversees all aspects of the CRM and trade tool for Affinitiv.

Beckenstein joined Affinitiv in 2010, starting as a Field Performance Manager for XRM. He has worked in several roles in the past with Affinitiv and with many of our clients and products.

Prior to working at Affinitiv, Beckenstein worked in banking for a decade and a half, including as the Chief Executive Officer of a small lending company.

Beckenstein is a graduate of the University of Florida and a former United States Marine.

Tom Kerr is the President of Affinitiv Advertising. Based in Cape Coral, Florida, he is responsible for the creative, product, relationships, and strategy agency-wide.

Kerr has been executing automotive advertising for nearly 20 years and has measured every medium – from newspaper liner ads to combination omnichannel online/offline strategies.

Kerr started with Moore and Scarry Advertising and served an important role in launching Haystak Digital Marketing. Later acquiring Moore and Scarry and co-founding Caldwell and Kerr Advertising.

Kerr is a graduate of Ohio University Scripps School of Journalism and lives in Cape Coral, FL, with his wife and children where they are active in sports, boating, The Buckeyes, and all things Cleveland!

Brian Wayne is Affinitiv’s President of Voltage, EV Division and President of Subaru & OEM Development. Based in Detroit, Michigan, Wayne oversees all aspects of the Subaru account, Care Connect products, marketing, retailer and OEM relations, and account strategy with the focus on driving customer loyalty and satisfaction while helping the OE to grow business and revenue.

Prior to Affinitiv, Wayne has over 25 years of global automotive industry experience having worked for FCA and Ford Motor Company. At FCA, he was Senior Manager for the Retail Channel, Express Lane and Collision portfolios. He also held various leadership roles across Marketing, Sales and Service serving the US and Emerging Markets. Wayne brings a unique understanding of OEM strategy, dealer operations, supply chain, financial and OE Operations.

Wayne is a graduate of the University of Georgia.

Tracy Hedgpeth is Affinitiv’s Vice President of People. Based in Chicago, Illinois, Hedgpeth is a seasoned HR professional with over a decade of rich experience in managing and leading human resources across diverse industries, including fashion, design, retail, hospitality, and technology.

Hedgpeth has been serving as Affinitiv’s Vice President of People since 2018, where she leverages her extensive background to drive innovative employee engagement strategies and foster a dynamic workplace culture. With a strong strategic vision and commitment to excellence, she helps support and shape Affinitiv’s people-first approach, enhancing organizational performance and employee satisfaction.