Adam Meier is Affinitiv’s Chief Executive Officer. Based in Chicago, Illinois, he is responsible for Affinitiv’s strategy and operations.

Meier has extensive experience integrating multiple companies together and working in private equity, spending the last 15 years growing and integrating businesses, with his most recent growth story occurring at Brandmuscle, another fully integrated marketing services software provider. At Brandmuscle he oversaw and directed the growth from 15 employees to almost 800 as Chief Financial Officer. Meier started his career at Deloitte and Touche and followed that up in the retail industry in Executive positions at Open Pantry Food Marts and Wisconsin Hospitality Group before joining Brandmuscle as CFO.

Meier received his Bachelor of Science in Accountancy from Wright State University and holds an MBA in Finance from the Raj Soin College of Business at Wright State.

Mike Trevino is Affinitiv’s President and Chief Technology Officer. With over 20 years of experience leading technology infrastructure and enterprise systems, Trevino is a true entrepreneur who founded Indigenous Software, a technology-focused business management platform that provides e-commerce, digital marketing, and content and contact marketing. He also founded RVLVR, an integrated digital marketing platform that allows brands to connect with customers. Trevino will continue to be the Chairman of the Board for Indigenous Software and RVLVR, while simultaneously heading up the technology department at Affinitiv.  

Jeff Bogaski is Affinitiv’s Chief Revenue Officer. Based in Eureka, Missouri, Bogaski is responsible for driving revenue growth outside of Affinitiv's major OEMs and certain business segments.

Bogaski joins Affinitiv with over 20 years of SaaS and automotive industry experience, leading sales teams throughout his career. He started as a sales executive at Automatic Data Processing, Inc, now formally known as CDK Global, and One Command. Bogaski was the director of sales at DealerTrack for over 13 years, where he led all fixed operation sales for the newly acquired ASR PRO, a multi-point inspection software. Most recently, Jeff was the vice president of sales, North America for Xtime and DealerTrack DMS where he managed all sales responsibilities that led the business to record sales year-over-year.  

John Krzyston is Affinitiv's Chief of Staff. Based in Chicago, IL, Krzyston is responsible for implementing executive initiatives across all Affinitiv departments.

Prior to the Chief of Staff role, Krzyston was the Director of Financial Planning and Analysis at Affinitiv. Prior to working at Affinitiv, Krzyston was a Manager at KPMG in the M&A due diligence group, where he performed buy and sell-side financial and commercial due diligence engagements within the general services sector. Prior to KPMG, Krzyston was a Senior Associate at RSM McGladrey within the Assurance practice. 

Joe LaDuke is Affinitiv's Chief Financial Officer. Based in Chicago, Illinois, LaDuke oversees all financial activities including client billing & collections, vendor relations, accounting, tax, and treasury LaDuke has almost 20 years of experience working in financial services as a Corporate Controller and Certified Public Accountant.

Prior to becoming Chief Financial Officer, LaDuke served as the Corporate Controller of Affinitiv from its founding in 2016 through 2021. During that time, Affinitiv completed the merger and integration of multiple companies under private equity ownership. Before joining Affinitiv, LaDuke worked as a Controller for Enablon North America, an EHS software provider, and Brandmuscle, an integrated marketing services software provider.

LaDuke began his career in public accounting and audit with KPMG and received his Master’s of Accountancy from the University of Wisconsin – Madison.

Matt Rodeghero is the Chief Product Officer at Affinitiv. Based in Clearwater, Florida, Rodeghero is responsible for overseeing the product strategy, innovation, and dealership marketing strategy across all the Affinitiv portfolios and for their key OEM customers.

Rodeghero’s 12 years of automotive and software experience combined with his background in business consulting give him a strong and unique perspective about how tools can bring value to businesses and end consumers. In his former experience at AutoLoop, he was a founding team member and held various positions including VP of Operations before taking on the role of Chief Product Officer where he helped to grow the organization from 40 customers to over 2000, including winning major OEM relationships, bringing an additional 6 major & many minor products to market and playing a leading role in 2 acquisitions before finally helping oversee its merger with Affinitiv. 

Ray Trantina is Affinitiv’s Chief Operating Officer. Based in Chicago, he is responsible for Affinitiv’s day-to-day operations across multiple departments.

In the fifteen months since Ray joined Affinitiv, he helped build a more efficient, organized, and cohesive Operations team. The team has reduced installation turn times, increased efficiencies across the department while also reducing costs. Ray brings an extensive level of experience to Affinitiv both strategically and operationally having worked with private equity firms for the past ten years. He helped grow his prior organization to over 700 employees (from less than 25) while managing through multiple acquisitions and numerous departmental changes. Additionally, he helped oversee almost 100 new client launches across a ten-year period on a proprietary marketing automation platform. Ray has the unique ability to interact with all departments across the organization while managing the multiple cultures resulting from company acquisitions as well as organic growth. Ray has a proven track record of success within operations, account management, and sales. 

Ray has an undergraduate degree in Marketing as well as an MBA – both from DePaul University. 

Russ Beckenstein is Affinitiv’s President of Trade-In Valet, XRM, and Higher Gear CRM’s.  Based in Orlando, Florida, Beckenstein oversees all aspects of the CRM and trade tool for Affinitiv. Beckenstein has been with Affinitiv for 11 years and started as a Field Performance Manager for XRM. He has worked in several roles in the past with Affinitiv and with many of our clients and products. 

Beckenstein joined Affinitiv in 2010 with years of experience in auto dealerships. He worked in banking for a decade and a half, and was the Chief Executive Officer of a small lending company.

Beckenstein is a graduate of the University of Florida and is a former United States Marine. 

As President of Kia and Mitsubishi & OEM Development, Marvin Grimm oversees business development activities and focuses a great deal on building strategic partnerships to further the success of the organization. He is responsible for multiple OEM relationships and has proven highly successful in his ability to secure opportunities for co-op and manufacturer-exclusive programs. 
Former Vice President and General Manager of OneCommand, Grimm managed all aspects of product development and operations. He also managed and directed the sales force for Autobytel Inc.’s award-winning solution. During his tenure, Grimm increased dealer counts and lowered expenses adding to RPM’s success as one of the fastest-growing products in Autobytel’s history. He helped to secure relationships with many major OEMs, including Mitsubishi, Hyundai, Infiniti, Toyota, KIA, Scion, and General Motors. 

Grimm is a well-recognized industry expert and a sought-after speaker who has presented at a variety of OEM events and regional meetings. Areas of expertise include service reminder solutions, retention programs, automotive CRM, dealer relationships, and dealer management.

Tom Kerr is President of Affinitiv Advertising. Based in Cape Coral, Florida, he is responsible for the creative, product, relationships, and strategy agency-wide. 

Kerr has been executing automotive advertising for nearly 20 years and has measured every medium from newspaper liner ads to combination omnichannel online/offline strategies. 

Kerr started with Moore and Scarry Advertising and served an important role in launching Haystak Digital Marketing. Later acquiring Moore and Scarry and co-founded Caldwell and Kerr Advertising. 

Kerr is a graduate of Ohio University Scripps School of Journalism and lives in Cape Coral, FL with his wife and children where they are active in sports, boating, The Buckeyes, and all things Cleveland!

Brian Wayne is Affinitiv’s President of Voltage, EV Division and President of Subaru & OEM Development. Based in Detroit, Michigan, Brian oversees all aspects of the Subaru account, Care Connect products, marketing, retailer and OEM relations, and account strategy with the focus on driving customer loyalty and satisfaction while helping the OE to grow business and revenue.

Prior to Affinitiv, Brian has over 25 years of global automotive industry experience having worked for FCA and Ford Motor Company. At FCA, he was Senior Manager for the Retail Channel, Express Lane and Collision portfolios. He also held various leadership roles across Marketing, Sales and Service serving the US and Emerging Markets.  Brian brings a unique understanding of OEM strategy, dealer operations, supply chain, financial and OE Operations. 

Brian is a graduate of the University of Georgia.