Tag Archives: affinitiv

Affinitiv’s newly enhanced DealerLens® dashboard gives dealers and groups a 360° view of operations

| August 11, 2023

Chicago, IL | August 11, 2023 – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, has upgraded its all-in-one data management console, DealerLens®. The console enables Affinitiv clients to easily measure and benchmark results across multiple solutions, which allows users to track productivity more effectively across all dealers within a group. Additionally, […]

Affinitiv Unveils Revolutionary Customer Data Platform Unifying the Customer Journey for Dealers and OEMs

| March 23, 2023

March 23, 2023 | Chicago, IL – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, is improving how dealers and OEMs communicate with customers throughout their journey with its enhanced Customer Data Platform (CDP). Affinitiv’s platform, comprised of 3 core pillars—Customer Data Engine, Marketing & Content Engine, and Rendering […]

Affinitiv’s Newest Service Lane Solution, Tech Video, Awarded the 2023 AWA “Rising Star” Award

| January 28, 2023

January 28, 2023 | Chicago, IL – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, announces Tech Video as the winner of the 2023 AWA Award in the Rising Star category. Tech Video is the newest addition to the Affinitiv suite of Service Experience solutions. The AWAs were created […]

How not to frustrate customers out of their new-car excitement

| August 13, 2019

Buying a new vehicle is an exciting experience––or at least it should be. Most would agree they enjoy the pleasure of choosing their favorite model, picking out colors, adding accessories, and driving their new vehicle off the lot. But that’s not usually all there is to it, unfortunately.

Affinitiv Releases eBook for Auto Dealers Focusing on Industry Disruptors: Razor and Razor Blade Model

| August 5, 2019

The eBook offers recommendations on how to target and retain current and new customers, particularly second owners in the lucrative and growing 4- to 6- year old vehicle market.

Are your on-hold messages really getting through?

| August 1, 2019

Regardless of why a customer is calling, it’s important to remember that what they’re really in the market for is an outstanding customer experience. If they feel valued and respected during every interaction with your dealership––including while on hold––they will be far more likely to reward you with their business.