Key Automotive Dealer Metrics and Insights

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Explore the latest automotive dealership metrics for both sales and fixed ops trends. This interactive dashboard enables you to view a simple yet robust range of data, articles, and information to help you make informed decisions for your dealership.

Luxury Sales

week ending

Vehicle Sales Share

(% of total vehicle sales)

New:

Used:

Avg. Front-End Gross

($)

New:

Used:

Avg. Back-End Gross

($)

New:

Used:

Extended Warranty Sales

(% of vehicles sold with a warranty)

New:

Used:

Non-Luxury Sales

week ending

Vehicle Sales Share

(% of total vehicle sales)

New:

Used:

Avg. Front-End Gross

($)

New:

Used:

Avg. Back-End Gross

($)

New:

Used:

Extended Warranty Sales

(% of vehicles sold with a warranty)

New:

Used:

Luxury Service

week ending

Customer Pay RO Volume

(% of total ROs)

Customer pay $ per RO

Warranty Pay $ Per RO

Labor hours per RO

Appointment lead time

(in days)

Non-Luxury Service

week ending

Customer Pay RO Volume

(% of total ROs)

Customer pay $ per RO

Warranty Pay $ Per RO

Labor hours per RO

Appointment lead time

(in days)

Combined - Lux/NonLux

Posting Week	Week Ending Date	New Deal % (snl)	Change (New Deal %) (snl)	Avg. Front Gross (New) (snl)	Change (New Front Gross) (snl)	Avg. Back Gross (New) (snl)	Change (New Back Gross) (snl)	New Warranty % (snl)	Change (New Warranty %) (snl)	Used Deal % (snl)	Change (Used Deal %) (snl)	Avg. Front Gross (Used) (snl)	Change (Used Front Gross) (snl)	Avg. Back Gross (Used) (snl)	Change (Used Back Gross) (snl)	Used Warranty % (snl)	Change (Used Warranty %) (snl)	New Deal % sl	Change (New Deal %) sl	Avg. Front Gross (New) sl	Change (New Front Gross) sl	Avg. Back Gross (New) sl	Change (New Back Gross) sl	New Warranty % sl	Change (New Warranty %) sl	Used Deal % sl	Change (Used Deal %) sl	Avg. Front Gross (Used) sl	Change (Used Front Gross) sl	Avg. Back Gross (Used) sl	Change (Used Back Gross) sl	Used Warranty % sl	Change (Used Warranty %) sl	Customer Pay RO % sernl	Change (CP$ RO %) sernl	Avg. CP$ per RO sernl	Change (Avg. CP$) sernl	Avg. WP$ per RO sernl	Change (Avg. WP$) sernl	Avg. Labor Hours sernl	Change (Avg. Labor Hours) sernl	Appt Lead Time sernl	Change (Appt Lead Time) sernl	Customer Pay RO % serl	Change (CP$ RO %) serl	Avg. CP$ per RO serl	Change (Avg. CP$) serl	Avg. WP$ per RO serl	Change (Avg. WP$) serl	Avg. Labor Hours serl	Change (Avg. Labor Hours) serl	Appt Lead Time serl	Change (Appt Lead Time) serl
05/22/2024	05/12/2024	53.1	-5.2	816	12.7	1,639	1.1	52.5	1.4	46.9	6.6	1,358	2.9	1,418	1.7	56.6	-1.2	41.6	-7.1	1,444	12.6	1,636	-3.0	34.0	0.0	58.4	5.8	1,576	5.7	1,313	1.8	46.1	9.2	67.8	1.8	190	-3.3	164	-5.1	0.89	-6.1	6.5	1.6	64.8	1.3	481	-4.3	387	-1.7	1.42	-3.9	6.6	0.6
05/29/2024	05/19/2024	53.6	0.9	802	-1.7	1,632	-0.4	50.9	-3.0	46.4	-1.1	1,291	-4.9	1,394	-1.7	56.3	-0.5	43.9	5.5	1,627	12.7	1,619	-1.0	33.2	-2.4	56.1	-3.9	1,538	-2.4	1,352	3.0	46.0	-0.2	67.4	-0.5	192	1.1	167	2.1	0.90	0.6	6.6	0.3	64.8	0.0	501	4.2	394	1.8	1.48	3.9	6.6	-0.6
06/05/2024	05/26/2024	56.4	5.2	723	-9.9	1,663	1.9	50.8	-0.2	43.6	-6.0	1,298	0.5	1,444	3.6	57.3	1.8	44.3	0.9	1,219	-25.1	1,579	-2.5	32.7	-1.5	55.7	-0.7	1,411	-8.3	1,391	2.9	49.8	8.3	67.2	-0.3	190	-1.2	164	-2.0	0.90	0.7	6.9	5.6	66.0	1.9	495	-1.4	396	0.4	1.46	-1.7	6.8	3.5
06/12/2024	06/02/2024	57.7	2.3	628	-13.1	1,607	-3.4	50.6	-0.4	42.3	-3.0	1,254	-3.4	1,461	1.2	57.1	-0.3	46.1	4.1	1,073	-12.0	1,675	6.1	34.6	5.8	53.9	-3.2	1,540	9.1	1,344	-3.4	47.5	-4.6	64.6	-3.9	193	2.0	174	6.0	0.97	7.3	6.7	-2.9	63.9	-3.2	503	1.6	417	5.4	1.53	4.8	6.4	-6.2
06/19/2024	06/09/2024	51.3	-11.1	895	42.5	1,732	7.8	52.9	4.5	48.7	15.1	1,303	3.9	1,395	-4.5	55.1	-3.5	39.0	-15.4	1,677	56.3	1,659	-1.0	34.9	0.9	61.0	13.2	1,546	0.4	1,237	-8.0	46.7	-1.7	68.6	6.1	183	-5.2	155	-10.9	0.87	-10.4	7.1	4.8	67.0	5.0	462	-8.2	376	-9.8	1.38	-9.6	6.6	3.3
06/26/2024	06/16/2024	52.8	2.9	850	-5.0	1,700	-1.8	51.3	-3.0	47.2	-3.1	1,432	9.9	1,399	0.3	53.4	-3.1	40.0	2.6	1,565	-6.7	1,793	8.1	33.4	-4.3	60.0	-1.6	1,536	-0.6	1,282	3.6	41.7	-10.7	66.8	-2.6	189	3.1	161	3.7	0.90	3.1	7.1	0.0	65.2	-2.8	491	6.4	405	7.8	1.47	6.8	6.4	-3.8
07/03/2024	06/23/2024	54.0	2.3	747	-12.1	1,947	14.5	48.4	-5.7	46.0	-2.5	1,311	-8.4	1,702	21.7	52.1	-2.4	35.8	-10.5	1,754	12.1	1,943	8.4	38.9	16.5	64.2	7.0	1,625	5.8	1,689	31.7	37.1	-11.0	66.4	-0.5	187	-1.0	155	-3.7	0.97	8.5	6.8	-3.0	65.0	-0.3	445	-9.4	369	-8.9	1.55	5.0	6.5	1.4
07/10/2024	06/30/2024	57.4	6.3	653	-12.6	1,989	2.2	47.4	-2.1	42.6	-7.4	1,241	-5.3	1,692	-0.6	50.8	-2.5	40.6	13.4	1,422	-18.9	1,899	-2.3	36.2	-6.9	59.4	-7.5	1,395	-14.2	1,564	-7.4	39.8	7.3	64.6	-2.8	197	5.4	165	7.0	1.13	16.1	7.0	2.5	63.4	-2.4	493	10.8	403	9.2	1.86	20.3	6.9	7.1

Other Stats and Information

Insights based on Affinitiv consumer and dealer surveys.

EV Intenders

(by age)

First Maintenance Location

(post-purchase defectors)

Number Dealers Visited

(pre-purchase)

Asked and Answered

October 2, 2023
How many dealerships are represented in this data?

We pull data from over 3,000 franchise dealerships across a wide range of OEMs and markets around the country.

October 15, 2023
Are these metrics for only the United States? Or are other countries shown also?

The metrics shown represent dealerships we work with in the United States only.

October 28, 2023
How often are these data points published?

While we are collecting this data throughout the day, we publish these findings on a weekly basis in order to uncover any trends that emerge in each category.

November 2, 2023
Who can I contact at Affinitiv to get more information?

For all inquiries regarding this data, please contact us through solutions@affinitiv.com

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Key Automotive Dealer Metrics and Insights

Luxury Sales

Vehicle Sales Share

Avg. Front-End Gross

Avg. Back-End Gross

Extended Warranty Sales

Non-Luxury Sales

Vehicle Sales Share

Avg. Front-End Gross

Avg. Back-End Gross

Extended Warranty Sales

Luxury Service

Customer Pay RO Volume

Customer pay $ per RO

Warranty Pay $ Per RO

Labor hours per RO

Appointment lead time

Non-Luxury Service

Customer Pay RO Volume

Customer pay $ per RO

Warranty Pay $ Per RO

Labor hours per RO

Appointment lead time

Combined - Lux/NonLux

Other Stats and Information

EV Intenders

First Maintenance Location

Number Dealers Visited

Asked and Answered

Dealership Website Optimization 101: is Your Site Driving Customers Away?

Fuel Customer Lifetime Value with the First Vehicle Service

How to Keep Up with Service Revenue Goals During the Shift to EVs

Sales Conversion Suite

Service Lane Experience Suite

Retention  Marketing Suite

Management Platform

Other Links

Key Automotive Dealer Metrics and Insights

Luxury Sales

Vehicle Sales Share

Avg. Front-End Gross

Avg. Back-End Gross

Extended Warranty Sales

Non-Luxury Sales

Vehicle Sales Share

Avg. Front-End Gross

Avg. Back-End Gross

Extended Warranty Sales

Luxury Service

Customer Pay RO Volume

Customer pay $ per RO

Warranty Pay $ Per RO

Labor hours per RO

Appointment lead time

Non-Luxury Service

Customer Pay RO Volume

Customer pay $ per RO

Warranty Pay $ Per RO

Labor hours per RO

Appointment lead time

Combined - Lux/NonLux

Other Stats and Information

EV Intenders

First Maintenance Location

Number Dealers Visited

Asked and Answered

Dealership Website Optimization 101: is Your Site Driving Customers Away?

Fuel Customer Lifetime Value with the First Vehicle Service

How to Keep Up with Service Revenue Goals During the Shift to EVs

Sales Conversion Suite

Service Lane Experience Suite

Retention Marketing Suite

Management Platform

Other Links

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