Data-driven, open API,
and cloud-based platform
Atlas DX is a cloud-based platform that powers Affinitiv's sales, service, and retention marketing solutions for the automotive industry. This single, fully integrated platform is built on predictive intelligence to promote initial purchase, repurchase, and long-term loyalty, accelerating performance for OEMs and dealers.
Atlas DX enables our clients to drive engagement using hyper-personalized messaging online, offline, and in-person based on Affinitiv's proprietary 360-degree view of auto consumers and their vehicles. This seamless, integrated experience enables dealers to use the same platform to market to consumers via their preferred media channel and then schedule a service appointment directly from the marketing communication. Atlas DX ensures marketing efforts are being optimized for dealers and OEMs, enhancing the overall consumer experience.
Enrich the Customer Experience.
Deliver consistent, unified, and innovative messages to the right consumer based on demographic, behavioral, and psychographic data
Utilize the best media channel(s) for optimal results
Co-create solutions by combining data and services for peak productivity