Tag Archives: dealership

Affinitiv Welcomes Jeff Bogaski as Chief Revenue Officer

July 13, 2022 | Chicago, IL – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, announces Jeff Bogaski as the new Chief Revenue Officer for the company. In this position, Bogaski will be responsible for driving revenue growth outside of Affinitiv’s major OEMs and certain business segments. “These business […]

Affinitiv and Kia SLT Partnership

Affinitiv and Kia Partner to Deliver Best In Class Service Lane Technology for Kia Dealers  June 14, 2022 | Chicago, IL – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, is now a certified service lane technology (SLT) partner for Kia Motors America stores. The SLT partnership will allow […]

How not to frustrate customers out of their new-car excitement

Buying a new vehicle is an exciting experience––or at least it should be. Most would agree they enjoy the pleasure of choosing their favorite model, picking out colors, adding accessories, and driving their new vehicle off the lot. But that’s not usually all there is to it, unfortunately.

Affinitiv Releases eBook for Auto Dealers Focusing on Industry Disruptors: Razor and Razor Blade Model

The eBook offers recommendations on how to target and retain current and new customers, particularly second owners in the lucrative and growing 4- to 6- year old vehicle market.

Are your on-hold messages really getting through?

Regardless of why a customer is calling, it’s important to remember that what they’re really in the market for is an outstanding customer experience. If they feel valued and respected during every interaction with your dealership––including while on hold––they will be far more likely to reward you with their business.

An Auto Dealer’s Guide to Creating Long-Term Profitability in a World of Declining Front-End Margins

This eBook, the first in a series about industry disruptors, will share practical guidelines on how to thrive as the winds of change sweep across the automotive industry.