Most EV customers need to learn more about their federal EV tax credit eligibility as sales continue to soar, particularly now that a host of additional credits are available to consumers. These incentives can significantly reduce the upfront cost of EV purchasing, making them more accessible to a broader range of potential buyers. However, understanding […]
Dealers must be thoroughly aware of the competitive environment in which they operate to succeed in today’s highly competitive automotive industry. A competitive landscape analysis is a valuable technique for getting this information. It examines the strengths and weaknesses of competitors, market trends, and upcoming prospects. Dealers can use data from these studies to improve […]
The days of lavish showrooms and competitive in-person bargaining are slowly becoming a thing of the past as the automotive industry’s digital transformation forces dealers to expand their e-commerce presence. Much of this change is due to online shopping alternatives streamlining the buyer’s journey, which has become a typical demand from modern, digital-centric consumers who […]
Dealers who consistently waste time and money searching for solutions are often treating the problem’s symptoms as opposed to its root cause. Since issues will not resolve themselves, dealers must find and implement long-lasting solutions to permanently eradicate them. A practical method for generating these solutions is a 5 Whys root cause analysis, which helps dealers […]
Consumers look to upgrade their vehicles during the summer months for several reasons. Some might be looking for better gas mileage ahead of long road trips in ideal weather, while others might need more seats before starting a new school year. Whatever their motive, many buyers visit dealerships at a higher rate as the weather […]
The world runs on batteries more and more frequently each year. EV sales surpassed 10% of all vehicle sales worldwide in 2022. By the end of 2030, analysts expect those numbers to reach 40%. Increased electrification will prompt demand for a new EV battery that lasts longer and is cost-friendly enough for mass production. Fortunately, […]
Retaining service customers is challenging in today’s saturated and ultra-competitive auto market. Consumers have several options from which to choose, and those dealers who demonstrate value and provide the smoothest service experience win the most business. Jeff Jackson, Director of Sales at Affinitiv, sat down for an exclusive webinar to discuss five service-related mistakes many […]
While competing for a dealership’s business often provides them with the best services at the best prices, working with a single solutions provider is not always in their best interest. Sometimes, collaborating with multiple automotive partners is their most attractive option, equipping them with an optimized toolset to provide fantastic customer journeys. Russ Beckenstein, President […]