Tag Archives: automotive

4 Ways Dealers Can Circumvent Today’s Industry Challenges & Drive Revenue

In a year of back-to-back challenges, the competition between dealerships is now reaching a heightened level of intensity, as predicted. To make matters even more challenging, low inventory levels are being compounded by staffing shortages across the dealership. To survive this stretch, dealers will need to strategically refocus their marketing, sourcing, and staffing efforts to not only maintain but grow their business. Here are […]

Maximize Your Service Scheduling Potential & Revenue Stream

While the automotive industry continues to face unique challenges, dealerships everywhere are looking for ways to not only make money, but save money, too. The focus has turned to fixed operations to keep a steady revenue stream throughout the chip shortage, but in order to be truly profitable in this space when it’s needed the […]

How Being a Mom of Five Makes Me a Better Marketer

While most students arrive at Harvard Business School (HBS) with decor for their new apartments or dorm rooms, I came with an 11-month-old baby and my husband, also a first-year HBS student. There were some challenging times that first year of B-School, but I learned a lot along the way about managing my time and the importance of “working smarter” […]

Equity Mining Made Easy: How Dealerships Can Build Trust & Drive Revenue

As supply levels continue to drop amid the chip shortage, dealers are facing a competitive second half of the year that is going to require a new level of strategic action. According to data uncovered and forecasted by AlixPartners, inventories are currently down 70 percent since the start of the year but should begin to […]

Leading the Way: The Future of Leadership in a Post-Pandemic World

There was no playbook for how to lead during a pandemic. But that comes with the territory—in order to be a strong leader, it is crucial to keep a keen eye on situations as they unfold while always keeping your mission close to every decision. In 2020, our collective workplaces were filled with new levels […]

Stop Focusing (So Much) on Digital Retailing! Here’s How to Solve Your Dealership’s Pandemic Woes

The wild ride for the automotive industry continues as vehicle production slows down and dealer inventory continues to shrink. The demand had already been rising, pushing new vehicle prices to their highest average sale price in months, finally exceeding $40,000 in April and used vehicle prices rising to a staggering 10%—the largest one-month increase since […]

Building a People Practice During a Pandemic

In a once-in-a-lifetime event, the world experienced a pandemic that would change the course of history. Across all industries, COVID-19 greatly impacted how we work, collaborate, and achieve personal and professional success, and at Affinitiv, these challenges arose while we were simultaneously building a new people practice. Through it all, the A-Team embraced each situation […]

Case Study: Affinitiv Digital Increases Dealer’s Lower Funnel Conversions by 194% with Google’s Performance Max

  A Profile on Ford of Port Richey   Affinitiv Digital partnered with Google to test and develop a Performance Max strategy for our client, Ford of Port Richey. Read the full case study details below.  The Challenge Ford of Port Richey was looking for ways to increase their digitaladvertising market share and grow awareness […]