Tag Archives: automotive

Affinitiv’s newly enhanced DealerLens® dashboard gives dealers and groups a 360° view of operations

| August 11, 2023

Chicago, IL | August 11, 2023 – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, has upgraded its all-in-one data management console, DealerLens®. The console enables Affinitiv clients to easily measure and benchmark results across multiple solutions, which allows users to track productivity more effectively across all dealers within a group. Additionally, […]

How-to Guide on Building a Structured Dealership Marketing Plan

| June 16, 2023

With an incredible amount of competition in advertising, it’s important as ever to cut through the clutter with marketing communications. Car dealerships have long sent campaigns to a wide audience with one idea: the more, the better. We know less isn’t always more, but a car dealership marketing plan should have a strategy. One that […]

Improving Lead Conversion with the Right Strategies

| June 15, 2023

To keep pace with customer expectations and market trends, car dealerships need to seek more innovative sales and lead conversion strategies than ever. From the basics, such as a user-friendly website, to more advanced differentiators like a virtual showroom, dealerships have plenty of options to improve their processes and attract more customers. This article explores […]

5 Ways to Retain Service Technicians at Your Dealership

| June 13, 2023

A growing emphasis on technology and customer experience requires a team of well-trained and dedicated employees to set your dealership apart from the competition. But attracting and retaining highly skilled automotive service technicians is easier said than done. Here are five effective ways to expand your team of automotive technicians and build a culture that […]

5 Steps to Boost Car Dealer Digital Marketing Campaigns

| June 13, 2023

The internet is now the go-to resource for most consumers when making purchasing decisions. As a result, car dealerships must shift their marketing strategies to meet customers where they are—online. But how can car dealerships successfully navigate the digital landscape and stand out from the competition? In this article, we’ll explore 5 proven tactics successful […]

Increasing Upsells with Video Multi-Point Inspections

| June 13, 2023

With the evolution of technology, customers in your service lane expect a seamless, exceptional experience from check-in to checkout. A significant part of their service: the multi-point inspection. Enhancing communication and understanding during this point in vehicle care is crucial to driving customer satisfaction and increasing upsells. And having the right approach can help make […]

Affinitiv Unveils Revolutionary Customer Data Platform Unifying the Customer Journey for Dealers and OEMs

| March 23, 2023

March 23, 2023 | Chicago, IL – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, is improving how dealers and OEMs communicate with customers throughout their journey with its enhanced Customer Data Platform (CDP). Affinitiv’s platform, comprised of 3 core pillars—Customer Data Engine, Marketing & Content Engine, and Rendering […]

Affinitiv’s Newest Service Lane Solution, Tech Video, Awarded the 2023 AWA “Rising Star” Award

| January 28, 2023

January 28, 2023 | Chicago, IL – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, announces Tech Video as the winner of the 2023 AWA Award in the Rising Star category. Tech Video is the newest addition to the Affinitiv suite of Service Experience solutions. The AWAs were created […]