March 23, 2023 | Chicago, IL – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, is improving how dealers and OEMs communicate with customers throughout their journey with its enhanced Customer Data Platform (CDP). Affinitiv’s platform, comprised of 3 core pillars—Customer Data Engine, Marketing & Content Engine, and Rendering […]
BOCA RATON, Fla., Jan. 12, 2023 /PRNewswire/ — Dominion DMS announces integration with Affinitiv XRM, allowing you to simplify your sales process while building customer loyalty. XRM is a fully integrated CRM powerhouse built by dealers for dealers that is now accessible from within VUE DMS. “XRM has been a great asset to our business. It has […]
July 13, 2022 | Chicago, IL – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, announces Jeff Bogaski as the new Chief Revenue Officer for the company. In this position, Bogaski will be responsible for driving revenue growth outside of Affinitiv’s major OEMs and certain business segments. “These business […]
Affinitiv and Kia Partner to Deliver Best In Class Service Lane Technology for Kia Dealers June 14, 2022 | Chicago, IL – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, is now a certified service lane technology (SLT) partner for Kia Motors America stores. The SLT partnership will allow […]
Buying a new vehicle is an exciting experience––or at least it should be. Most would agree they enjoy the pleasure of choosing their favorite model, picking out colors, adding accessories, and driving their new vehicle off the lot. But that’s not usually all there is to it, unfortunately.
The eBook offers recommendations on how to target and retain current and new customers, particularly second owners in the lucrative and growing 4- to 6- year old vehicle market.
Regardless of why a customer is calling, it’s important to remember that what they’re really in the market for is an outstanding customer experience. If they feel valued and respected during every interaction with your dealership––including while on hold––they will be far more likely to reward you with their business.
This eBook, the first in a series about industry disruptors, will share practical guidelines on how to thrive as the winds of change sweep across the automotive industry.