Connectiv DIGITAL

Reach farther. Build revenue faster.

Social Roots 1:1

Smart Integration with Facebook and Instagram

Accurately and automatically predict your customers’ needs in real time with Social Roots 1:1—and then communicate directly to their Facebook and Instagram feeds for maximum visibility and response. Social Roots puts integration on a more personal level to boost both sales and service revenue and reduce advertising spend while also improving visit frequency and owner loyalty.

See a proven $100-$145K increase in sales and service revenue* with Social Roots 1:1

Extensive Audience Targeting

Automatically extend reach beyond your database and connect with prospects similar to your existing customers

Customizable Communications Packages

Drive sales and service communications to customers in your current market with your choice of packages, all fully customizable with OEM and dealer images, logos, and copy

Advanced Analytics and Robust Reporting

Communicate and collaborate with clients anytime via online dashboards and reports: grow relationships, upsell, and improve client retention via user-friendly Marketing Reporting Dashboards

*Note: Results based on specific campaigns and budget investments, according to the Affinitiv Social Roots 1:1 Case Study

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Digital Package

SEM, Social, Display, and Video (YouTube)

Connect with your customers through smart, agile, data-driven technology solutions. Our integrated digital strategy includes SEM, social media, display advertising, and video to find customers where they spend the most time—online—and impact 100% of their vehicle ownership journey.

Increase repair orders and related revenue by up to 15% with our comprehensive Digital Package

Customized Campaigns

Drive traffic to your site with campaigns proven to capture customers over independent shops: 50% of customers refer to specific service offers from Affinitiv campaigns

Precise Audience Targeting

Match OEM brand, demographics, online activity, and more: see up to 3x more tracked service-specific website traffic for your store

Dealer-Centric Tailoring

Scale campaigns with your specific goals in mind, tailored to your budget and consistently analyzed for best performance results

Dynamic Video

Customized Video that Captures Customers

Amplify message retention to multiply responses. Since viewers retain 95% of a video message vs. 10% of print, escalate marketing results through Dynamic Video.* Customized with dealership, customer, and vehicle data, videos easily capture attention and then seamlessly take viewers to detailed landing pages for additional info, maximizing the impact of every communication.

Generate up to 4.5 times more total or unique click-throughs with Dynamic Video

Customer-Centric Messaging

Personalize the entire customer experience with unique messaging that’s relevant to individual customers and their vehicle

Increased Recall Capability

Capitalize on video’s proven 5x greater recall over print for up to 500% higher email conversions

Seamless Integration

Easily integrate video with email campaigns and custom landing pages to increase offer redemptions, generate new traffic, and create a competitive edge

*Note: Affinitiv’s ORP Solution is required for Dynamic Video product. Currently available only for service/aftersales audiences.

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eCampaigns

Custom Branded Email Campaigns

Professionally designed and managed campaigns generate an 11% higher open rate than the national average. Ensure your customers go beyond the subject line with eCampaigns, the unlimited, branded emails that speak directly to your target audience. Since 138% more people now buy products marketed by email than those not receiving email offers, eCampaigns effectively captures both sales and service customers to maximize your ROI.

Drive a 7.2% response rate with engaging, effective eCampaigns.

Dedicated Email Marketing Team

Take advantage of our team’s experience and expertise to create the most optimal emails and reach the most customers

On-Demand, Editable Sales and Service Campaigns

Pinpoint every opportunity in your DMS and better communicate dealership offerings through actionable, engaging creative and professional copy

Easy Clickthrough Reporting

Track your ROI through simplified reporting and detailed analytics: use results to refine future campaigns to your specific goals

Integrations

Integrations

Take advantage of strategic integrations. Contact us today for a full list.

Onboarding

Onboarding

With a team of professional installers, subject matter experts, and trainers available at your demand, we work directly with your shop to set you up for continued growth.

Insights

4 tips for securing more previously declined repairs

Why your dealership needs video marketing

How AI Can Boost Your Facebook Marketing Efforts

Testimonials

Here's what our customers have to say...

If I need to, I can make modifications to tomorrow’s schedule to better balance appointments. And if on Friday we have a slot with only one vehicle, I can see that and send off an advisor to work on something else.