Insight. Innovation.
Technology. Results.

The largest provider of fully integrated data-driven solutions exclusively focused on the automotive customer lifecycle. Through a consultative, customized approach, we help you enrich the customer experience across multiple channels—from the early stages of in-market customer activity to every interaction in the service lane—promoting repurchase and long-term loyalty.

Capture Engagement.
Inspire Action.

Your goal is to build brand awareness, win customers over, and encourage action. Our strategic conversion tools can help: they enable you to target new prospects and existing customers to close more deals, maximize dollars per sale, and grow your business. But most of all, our proven solutions make you the ideal option for customers.

Connectiv Digital

Elevate Satisfaction.
Lift Productivity.

Your goal to create a valuable in-store experience for customers is key to elevating customer satisfaction. Our proprietary, forward-thinking service lane solutions do just that and more—enabling you to better manage your store, drive appointments, improve productivity, and keep customers coming back.

Precision Marketing.
Life-Long Loyalty.

Your goal is to leverage intuitive technology that earns customer loyalty at every turn. Our precisely timed marketing communications put you top of mind when service is needed or they're ready to repurchase. And our proven platform establishes long-term loyalty, positioning you as a trusted resource.

Connectiv Digital

Discover the Affinitiv advantage:

Home Conversion Experience Retention

Sales

The tools you need to convert customers—whether they've just shown interest or they're ready to buy. Log and track customer interactions with XRM. Automatically deliver personalized equity offers with Quote. Provide guaranteed trade-in values with Trade-In Valet. And engage customers with proven sales campaigns via Call Center.

Explore our strategic sales tools:

Service

The service solutions built for delivering a valuable in-store experience during every phase of the customer lifecycle. Schedule appointments and manage capacity with Book. Provide consistent, customizable inspections with MPI. And complete customer check-in faster than ever with SmartLane.

Discover our proprietary service solutions:

Add-On Products

Messaging

BillPay

Open Recalls

Marketing

The proven marketing platform for growing customer engagement. On-demand and automated communications backed by data and driven by AI. Customer-centric e-newsletters for one-to-one connections. Customizable customer rewards for increased loyalty. And advanced reporting and analytics to bring it all together.

Experience our intuitive marketing tools:

Insights

Knowledge is power: arm yourself with industry-leading
insights backed by robust data analysis.

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