The automotive market is still reeling from the disruption experienced in 2020, and in order to grow in this volatile market, auto dealer’s operational tools need to be up to par. Often used for standard internet lead management, the right Customer Relationship Management (CRM) software should have more bells and whistles to helps tackle today’s […]
As you’ve likely heard, ad tech giants are facing unprecedented scrutiny for how they handle user data while ensuring online privacy. Companies like Google, Facebook, and Apple® routinely share iOS user data with other ad-serving platforms. With new legislation and platform updates announced over the past 18 months, big changes are coming that will affect […]
As the auto industry shows signs of improvement and the U.S. economy continues to recover, Affinitiv uncovered some new threats to vehicle sales. Despite the positive economic trends of lower unemployment and higher disposable income, manufacturers and dealers need to be prepared to adapt their strategy if the sales recovery stalls. Affinitiv has been tracking the reasons customers decide not […]
Business is never linear—challenges are inevitable and sometimes, there is no amount of predictive data to prepare for what lies ahead. The COVID-19 pandemic pressure-tested every industry and according to the 2020 Culture Report from Achievers, employees have found themselves less aligned with their employers. Leaders were forced to make fast, critical, and tough decisions, for better or […]
As the Takata recall alone grows to include 63 million airbags from more than 42 million vehicles in the U.S., recall work presents a great opportunity for dealers in the world of fixed ops. Treated properly, recalls can consistently help dealers increase retention and capture more business as they reach out to customers and guide them in for this free service. For starters, recalls give your store a chance to engage customers and […]
If you’re in the automotive industry, you already know: 2020 caused major shifts in consumer behavior which only accelerated new trends. In order to combat new challenges and discover fresh ways to generate impact for our clients, Affinitiv Advertising partnered with Google to test innovative solutions. We’re excited to share that two case studies created as a […]
Risk: An Undeniable Part of Every Organization There’s no getting around it: every organization faces a variety of risks. Risks are essentially the effects of uncertainty, and include financial, legal, reputational, and supply chain risks, among others. One important risk frequently makes headlines—Cybersecurity risk. The National Institute of Standards and Technology defines Cybersecurity as: Prevention […]
In December 2020—at the end of a truly landmark year—trade association giant Localogy affirmed that one-size-fits-all marketing had finally met its end. Going forward, dealers should not only understand how the pandemic and its results are affecting customer behavior, but they should also customize and personalize their marketing on a whole new level to accommodate the wide range of consumer reactions. Fortunately, solutions that had already proven […]