Tag Archives: dealer

Maximize Your Service Scheduling Potential & Revenue Stream

While the automotive industry continues to face unique challenges, dealerships everywhere are looking for ways to not only make money, but save money, too. The focus has turned to fixed operations to keep a steady revenue stream throughout the chip shortage, but in order to be truly profitable in this space when it’s needed the […]

How Being a Mom of Five Makes Me a Better Marketer

While most students arrive at Harvard Business School (HBS) with decor for their new apartments or dorm rooms, I came with an 11-month-old baby and my husband, also a first-year HBS student. There were some challenging times that first year of B-School, but I learned a lot along the way about managing my time and the importance of “working smarter” […]

Leading the Way: The Future of Leadership in a Post-Pandemic World

There was no playbook for how to lead during a pandemic. But that comes with the territory—in order to be a strong leader, it is crucial to keep a keen eye on situations as they unfold while always keeping your mission close to every decision. In 2020, our collective workplaces were filled with new levels […]

Building a People Practice During a Pandemic

In a once-in-a-lifetime event, the world experienced a pandemic that would change the course of history. Across all industries, COVID-19 greatly impacted how we work, collaborate, and achieve personal and professional success, and at Affinitiv, these challenges arose while we were simultaneously building a new people practice. Through it all, the A-Team embraced each situation […]

Case Study: Affinitiv Digital Increases Dealer’s Lower Funnel Conversions by 194% with Google’s Performance Max

  A Profile on Ford of Port Richey   Affinitiv Digital partnered with Google to test and develop a Performance Max strategy for our client, Ford of Port Richey. Read the full case study details below.  The Challenge Ford of Port Richey was looking for ways to increase their digitaladvertising market share and grow awareness […]

How Dealers can Source, Sell Vehicles, & Differentiate During the Chip Shortage

No, you’re not experiencing déjà vu. The microchip shortage the world saw in the second quarter of 2020 has resurfaced to wreak repeat havoc on the automotive industry due to overly conservative demand estimates made early last year. Up against rising demands for phones and gadgets due to Americans’ ongoing social-distancing needs, automakers have been ranked low in the line to […]

3 Ways Affinitiv’s XRM Improves Dealer Operations and Increases Revenue

The automotive market is still reeling from the disruption experienced in 2020, and in order to grow in this volatile market, auto dealer’s operational tools need to be up to par. Often used for standard internet lead management, the right Customer Relationship Management (CRM) software should have more bells and whistles to helps tackle today’s […]

Digital Ads, Data Privacy, and Your Marketing Strategy: What Dealers Need to Know

As you’ve likely heard, ad tech giants are facing unprecedented scrutiny for how they handle user data while ensuring online privacy. Companies like Google, Facebook, and Apple® routinely share iOS user data with other ad-serving platforms. With new legislation and platform updates announced over the past 18 months, big changes are coming that will affect […]