Affinitiv Digital & Google Case Study: Google Discovery Ads
Montgomery Auto Group Fixed Ops Director Scott Fraze discusses new marketing strategy.
Tag Archives: customer
How not to frustrate customers out of their new-car excitement
Buying a new vehicle is an exciting experience––or at least it should be. Most would agree they enjoy the pleasure of choosing their favorite model, picking out colors, adding accessories, and driving their new vehicle off the lot. But that’s not usually all there is to it, unfortunately.
Use Customer Data to Build Better Relationships
Every customer in your database has a unique profile. Data-driven marketing allows you to analyze each profile and quickly determine what the best message is, the best time to send that message and the best channel(s) to send it through.
Affinitiv Case Study: Kia KORE Accelerator & Custom Direct Mail
Montgomery Auto Group Fixed Ops Director Scott Fraze discusses new marketing strategy.
Affinitiv Releases eBook for Auto Dealers Focusing on Industry Disruptors: Razor and Razor Blade Model
The eBook offers recommendations on how to target and retain current and new customers, particularly second owners in the lucrative and growing 4- to 6- year old vehicle market.
Are your on-hold messages really getting through?
Regardless of why a customer is calling, it’s important to remember that what they’re really in the market for is an outstanding customer experience. If they feel valued and respected during every interaction with your dealership––including while on hold––they will be far more likely to reward you with their business.
An Auto Dealer’s Guide to Creating Long-Term Profitability in a World of Declining Front-End Margins
This eBook, the first in a series about industry disruptors, will share practical guidelines on how to thrive as the winds of change sweep across the automotive industry.
Why customer experience is the new competitive edge
In today’s saturated market it’s more difficult than ever to stand apart. That’s why, beyond vehicle sales or service, you should be selling unparalleled customer experience (CX). Gain a key differentiator over your competition with a few CX basics. Here’s a quick look at what nailing it looks like––and what to avoid.