Tag Archives: ebook

Affinitiv Releases Free eBook for Auto Dealers: Turbocharge Your Owner Retention Program (ORP) Marketing

Affinitiv, the retail auto industry’s leading marketing technology provider, today announced the release of a free eBook for auto dealers: Turbocharge Your Owner Retention Program (ORP) Marketing. The eBook reveals the most effective way to measure ORP marketing results and shares nine marketing campaign strategies proven to maximize results from manufacturer ORPs.

9 Proven Strategies to Increase Customer Loyalty & Service Revenue

This eBook will help you assess the effectiveness of your ORP, share four distinct case studies, and provide actionable strategies to improve results.

An Auto Dealer’s Guide to Growing Service Profits Using Revenue Per UIO

In this eBook, you will learn why it’s time to ditch the outdated service absorption metric and replace it with revenue per units-in-operation (UIO). It explains how auto dealers can use revenue per UIO to substantially grow service profits and create brand loyalty.