The eBook offers recommendations on how to target and retain current and new customers, particularly second owners in the lucrative and growing 4- to 6- year old vehicle market.
This eBook, the first in a series about industry disruptors, will share practical guidelines on how to thrive as the winds of change sweep across the automotive industry.
Remaining profitable in the future requires learning how to operate a razor and razor-blade business model.
Affinitiv, the retail auto industry’s leading marketing technology provider, today announced the release of a free eBook for auto dealers: Turbocharge Your Owner Retention Program (ORP) Marketing. The eBook reveals the most effective way to measure ORP marketing results and shares nine marketing campaign strategies proven to maximize results from manufacturer ORPs.
This eBook will help you assess the effectiveness of your ORP, share four distinct case studies, and provide actionable strategies to improve results.
In this eBook, you will learn why it’s time to ditch the outdated service absorption metric and replace it with revenue per units-in-operation (UIO). It explains how auto dealers can use revenue per UIO to substantially grow service profits and create brand loyalty.