Tag Archives: owner retention program

Affinitiv Releases Free eBook for Auto Dealers: Turbocharge Your Owner Retention Program (ORP) Marketing

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Affinitiv, the retail auto industry’s leading marketing technology provider, today announced the release of a free eBook for auto dealers: Turbocharge Your Owner Retention Program (ORP) Marketing. The eBook reveals the most effective way to measure ORP marketing results and shares nine marketing campaign strategies proven to maximize results from manufacturer ORPs.

9 Proven Strategies to Increase Customer Loyalty & Service Revenue

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This eBook will help you assess the effectiveness of your ORP, share four distinct case studies, and provide actionable strategies to improve results.

Maserati North America Selects Affinitiv to Provide Aftersales Marketing Solutions for Maserati Lux Owner Retention Program

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Affinitiv, a leading provider of marketing and technology services to automotive manufacturers and dealerships, today announced it has been selected by Maserati North America as the exclusive aftersales marketing provider for its LUX owner retention program.