General Motors

Chevy Buick GMC Cadillac

Digitial Advertising

At Affinitiv Digital, our single corporate goal is to partner with our clients to build connected customers for life through smart, agile, data driven technology solutions. Our GM Enhanced Digital Advertising Packages use multiple channels to hone in on your target audience, creating a truly integrated digital strategy.

Affinitiv Digital Powered By Dygen

Base Package

Base Package - Search

Search

Target consumers who show an interest in GM vehicles and services based on their keyword searches. Our machine learning algorithms optimize budget efficiency at a local dealer level and get your dealers more clicks at a lower cost.

Base Package - Mobile

Mobile (In app, mobile web inventory, geo fencing with conversion zones)

Target consumers who show an interest in GM vehicles and services based on their keyword searches. Our machine learning algorithms optimize budget efficiency at a local dealer level and get your dealers more clicks at a lower cost.

Base Package - Retargeting

Retargeting (search, site)

Target consumers who show an interest in GM vehicles and services based on their keyword searches. Our machine learning algorithms optimize budget efficiency at a local dealer level and get your dealers more clicks at a lower cost.

Middle Package

Middle Package - Display Advertising

Display Advertising (Includes Mobile + Retargeting + Search + Display)

Affinitiv is uniquely capable of building targeted display campaigns that fit the goals of each individual dealer. Using custom creative and our distinctive targeting capabilities, your ads hit the right people at the right time, on the sites they frequent most.

High Package

High Package - Paid Social

Paid Social (Includes Mobile + Retargeting + Search + Display + Social)

Adding social media can help reduce marketing costs and allow dealers to reach untapped segments of their customer base. We can use first party data activation across the world’s largest social media platform, empowering dealers to connect with their customer 1:1.

A La Carte

A La Carte - Video

Video

Reach and capture the attention of the right people at the right time on the world’s second most-used search engine.

A La Carte - Video Spot

Video Spot (30 second production)

Affinitiv works with your dealership to create and produce a 30 second video spot.

A La Carte - Organic Social Managed Service

Organic Social (managed service)

We take your Social channels and make them a community environment, brand them to your dealership, promote growth and, in turn, generate organic brand awareness to help your business.

A La Carte - Organic Social Assisted Service

Organic Social (assisted service)

We work with you to create a Social Media presence that engages the buyers and provides a succinct message across all Social channels.

A La Carte - SEO

SEO

Our SEO strategists refine the code behind each dealer website which includes metadata. They also conduct site audits and work with the web provider to identify areas to help improve organic rankings in both Google and Bing.