Essentials

Smart, Strategic Marketing. Backed by Data.

Engage customers through every phase of ownership with Affinitiv Essentials.

Communicate on Demand 

Reach Customers Automatically 

Send Targeted Messaging 

Customize Your Campaigns 

View Actionable Metrics

Essentials

End-to-End Lifecycle Marketing with Measurable Results

See how Essentials helps you reinforce your brand and retain customers. 

Communicate on Demand

Amplify your store’s marketing with an industry-leading, on-demand gallery of multi-channel campaigns spanning email, mail, SMS, voice, and social media. 

Send Automated Messages

Make connections at 100+ milestones in the ownership lifecycle with automated communications that utilize AI and machine-learning at various touchpoints.

Act on Marketing Intelligence

Leverage ongoing data analysis and predictive capabilities for targeted marketing that considers vehicle usage, service history, factory maintenance plans, and market and financial conditions. 

Customize Your Campaigns

Take advantage of smart coupons, build-your-own templates, interchangeable headers, animated GIF options, editable messaging, proven list recommendations, and more. 

View Actionable Metrics

Turn data into dollars by drilling down on income generated within the Campaign ROI Report—and explore other KPIs in user-friendly reporting dashboards. 

+$ 0

Customer Pay Revenue

Per year with an omni-channel marketing strategy

0 %

Retention Improvement

In customer first service retention vs conventional Owner Retention Program (ORP) systems

Seamless Add-Ons to Essentials

Social Roots
Social Roots 1 to 1

Paid Social Media

Stand out in social feeds with highly targeted messaging, smart integrations, and trigger-based advertising tactics on Facebook and Instagram. 

Loyalty Email and Customer Portal
Loyalty

Customer Rewards

Foster customer retention and grow satisfaction with a fully customizable loyalty program that rewards owners and keeps them continuously engaged. 

Open Recalls
Recall Notifications

Integrated Recalls

Boost recall completion rates, drive ROs, and increase customer satisfaction with instant access to the latest vehicle recall data right in the app.

Messaging
Messaging

Direct Customer Communication

Speed up communication and save your team’s time with two-way customer texting and internal chat that supports click-to-call, attachments, and more. 

Expand Your Capabilities with More Data-Driven Solutions

Direct Mail
Direct Mail

Print Mail Marketing

Lift response rates and grow engagement with award-winning print communications designed to take your multi-channel marketing strategy further. 

Newsletter
Newsletter

Personalized News & Follow-Up

Strengthen relationships and inspire action with a monthly enewsletter featuring articles, offers, and updates personalized to each customer.

Call Center
Call Center

Live, Trained Agents

Meet your store’s specific objectives, increase customer satisfaction, and streamline operations with a professional team of live call center agents.

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