Smart, Strategic Marketing. Backed by Data.
Engage customers through every phase of ownership with Affinitiv Essentials.
Communicate on Demand
Reach Customers Automatically
Send Targeted Messaging
Customize Your Campaigns
View Actionable Metrics
End-to-End Lifecycle Marketing with Measurable Results
See how Essentials helps you reinforce your brand and retain customers.
Communicate on Demand
Amplify your store’s marketing with an industry-leading, on-demand gallery of multi-channel campaigns spanning email, mail, SMS, voice, and social media.
Send Automated Messages
Make connections at 100+ milestones in the ownership lifecycle with automated communications that utilize AI and machine-learning at various touchpoints.
Act on Marketing Intelligence
Leverage ongoing data analysis and predictive capabilities for targeted marketing that considers vehicle usage, service history, factory maintenance plans, and market and financial conditions.
Customize Your Campaigns
Take advantage of smart coupons, build-your-own templates, interchangeable headers, animated GIF options, editable messaging, proven list recommendations, and more.
View Actionable Metrics
Turn data into dollars by drilling down on income generated within the Campaign ROI Report—and explore other KPIs in user-friendly reporting dashboards.
Customer Pay Revenue
Per year with an omni-channel marketing strategy
Dealer-Centric Templates
Professionally designed, on-brand email, direct mail, phone, and SMS campaigns
Seamless Add-Ons to Essentials
Paid Social Media
Stand out in social feeds with highly targeted messaging, smart integrations, and trigger-based advertising tactics on Facebook and Instagram.
Customer Rewards
Foster customer retention and grow satisfaction with a fully customizable loyalty program that rewards owners and keeps them continuously engaged.
Integrated Recalls
Boost recall completion rates, drive ROs, and increase customer satisfaction with instant access to the latest vehicle recall data right in the app.
Direct Customer Communication
Speed up communication and save your team’s time with two-way customer texting and internal chat that supports click-to-call, attachments, and more.
Expand Your Capabilities with More Data-Driven Solutions
Print Mail Marketing
Lift response rates and grow engagement with award-winning print communications designed to take your multi-channel marketing strategy further.
Personalized News & Follow-Up
Strengthen relationships and inspire action with a monthly enewsletter featuring articles, offers, and updates personalized to each customer.
Live, Trained Agents
Meet your store’s specific objectives, increase customer satisfaction, and streamline operations with a professional team of live call center agents.
