Ownership Marketing

Automated communications. Tailored campaigns. Profit-driving marketing.

Create lasting customer relationships for repeat sales and service. Essentials is our platform foundation, and it offers a mix of email, social, voice, and direct mail formats so you can be sure your marketing will be sent—and received—in ways that minimize your cost and maximize your profit.

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24.3MM ROs and 724K sales generated in 2018 alone

Multi-Channel Marketing

Engage customers with agency-caliber, on-demand sales and service campaigns alongside data-backed, automated trigger communications

Robust Analysis and Machine Learning

Target customers with precisely the right message at the right time with strategic lifecycle communications powered by AI and machine learning

Best-in-Class Support

Receive expert assistance from our proactive support team in-house and out in the field

Multi-Channel Marketing

Reach your customers using our industry-leading, on-demand gallery of campaigns featuring email, mail, SMS, voice, and social mediums Engage customers via 89 automated customer touchpoints—our optimized lifecycle communication strategy has shown to reach thousands of potential customers per month Plan smarter with a built-in marketing calendar that coordinates your campaign launch dates Increase ROI by 33% with digital-first communication cadences

Complete Customization

Follow brand standards while distinguishing your store with best-in-class OEM creative Utilize proven list-build recommendations—or let us create a custom list for you so you get the most targeted communication to the right customer, at the right time. Get customizable smart coupons, build-your-own templates, interchangeable headers, and animated GIF options Generate 35% more appointments with integrated marketing and scheduling

Hassle-Free Processes

Send relevant, AI-driven communications through built-in machine learning Explore campaign results via user-friendly dashboards displaying real-time reporting and insights Never worry about launch limits or hidden fees—our dealer-centric platform ensures the most efficient request and approval process on the market

Add-On Products:

Call Management

BDC Connect consolidates all your customer information into one place, allowing your phone staff to have the latest details on hand. Plus, they can see customer activity, update information, make appointments, and more—all from one program.

Insightful Research

The key to achieving higher opens, responses, and sales-to-service conversions starts with a better comprehension of your marketing metrics. With Analytics, tracking your results is easy to do and even easier to understand.

Prospect Marketing

Marketing is about sending the right message to the right people at the right time. With Conquest, our proprietary platform makes sure your prospects get the most relevant communications to keep your costs low and your traffic high.

Two-Way Communication

Messaging allows you to contact customers about approvals, service completion, and more via SMS text message and email. Plus, internal employee chat helps improve in-house communications for all departments.

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Works Seamlessly With:

One-to-one targeted customer communications

Advanced equity mining and real-time quote generation

Transaction-driven customer reward program



Take advantage of strategic integrations through DigniFi, various DMS and print vendors, Dealer Tire®, Facebook, and more. Contact us today for a full list.



With a team of professional installers, subject matter experts, and trainers available at your demand, we work directly with your shop to set you up for continued growth.




Here's what our customers have to say...

I think it’s a competitive advantage to be with Affinitiv. I think it’s a competitive advantage to have this 360-degree idea of marketing.

Joe Lamphier

Executive Vice President

Crown Automotive Group