The winter months can be a tricky time for many dealerships, especially after the holiday season leaves shoppers with slimmer budgets. As the days lengthen and the temperatures warm, you’ll often find your showroom traffic improving—by anticipating the changes that spring brings, you can optimize your marketing goals for this quarter to help revive your […]
An essential element of any service customer relationship is trust. Establishing trust early on in the customer lifecycle can help increase vehicle service appointments and approvals on recommended vehicle repairs, but a lack of trust can hinder upsell opportunities and even cause customers to service elsewhere. If provided video evidence, over half of the respondents […]
You’ve likely experienced this scenario: your service customer listens attentively to your vehicle service and inspection overview, but fails to approve a recommended repair item. Customers often postpone repairs due to budget constraints, lack of understanding, or even a relational disconnect with the dealership, leaving your service department with dozens of declined vehicle repairs. Every […]
In your automotive dealership, the customer lifecycle likely involves well established patterns—for internal combustion engine (ICE) vehicle buyers, that is. For electric vehicle (EV) buyers, you might be wondering how to fill the gaps in maintenance needs and continue the customer relationship after the EV sale. In our recent EV Study, we uncover insights into […]
Staying ahead in the competitive automotive market requires detailed understanding of your customers and the industry—and the data you already have is the key to your success. But if your data is hidden within numerous software systems and other sources, you could be missing critical performance metrics. Data aggregation can help your dealership by collecting […]
According to our internal data, today’s customers are waiting an average of 270 days between vehicle maintenance visits. Whether it’s due to fluctuating driving routines, having a limited budget, or misunderstanding the necessity of routine care, knowing the reasons behind the procrastination can help you develop smart tactics to capture more service business. Uncover the […]
In your dealership’s digital marketing strategy, the email open rate is a key metric that provides valuable details—it shows that your customers have received and interacted with your store’s communications, helping you identify what resonates with your target audience so you can adjust your messaging for better engagement and eventual conversion. If your emails are […]
The way we shop changed dramatically during the COVID pandemic, and many dealerships needed to adjust and add new processes for customers buying a new car online. While your online vehicle purchase process may have developed out of necessity, the online car shopping trends not only remain long after lifted restrictions but also continue to […]