The winter months can be a tricky time for many dealerships, especially after the holiday season leaves shoppers with slimmer budgets. As the days lengthen and the temperatures warm, you’ll often find your showroom traffic improving—by anticipating the changes that spring brings, you can optimize your marketing goals for this quarter to help revive your […]

An essential element of any service customer relationship is trust. Establishing trust early on in the customer lifecycle can help increase vehicle service appointments and approvals on recommended vehicle repairs, but a lack of trust can hinder upsell opportunities and even cause customers to service elsewhere. If provided video evidence, over half of the respondents […]

You’ve likely experienced this scenario: your service customer listens attentively to your vehicle service and inspection overview, but fails to approve a recommended repair item. Customers often postpone repairs due to budget constraints, lack of understanding, or even a relational disconnect with the dealership, leaving your service department with dozens of declined vehicle repairs. Every […]

In your automotive dealership, the customer lifecycle likely involves well established patterns—for internal combustion engine (ICE) vehicle buyers, that is. For electric vehicle (EV) buyers, you might be wondering how to fill the gaps in maintenance needs and continue the customer relationship after the EV sale. In our recent EV Study, we uncover insights into […]