Tag Archives: CDP

Affinitiv Unveils Revolutionary Customer Data Platform Unifying the Customer Journey for Dealers and OEMs

March 23, 2023 | Chicago, IL – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, is improving how dealers and OEMs communicate with customers throughout their journey with its enhanced Customer Data Platform (CDP). Affinitiv’s platform, comprised of 3 core pillars—Customer Data Engine, Marketing & Content Engine, and Rendering […]