Tag Archives: dealer services

Case Study: Affinitiv Digital Increases Dealer’s Lower Funnel Conversions by 194% with Google’s Performance Max

  A Profile on Ford of Port Richey   Affinitiv Digital partnered with Google to test and develop a Performance Max strategy for our client, Ford of Port Richey. Read the full case study details below.  The Challenge Ford of Port Richey was looking for ways to increase their digitaladvertising market share and grow awareness […]

Affinitiv Digital & Google Webinar: Lead Drivers for Automotive

Google and Affinitiv Digital share the latest high-performing lead drivers for auto dealerships. Get an inside look at how to implement these at your store and turbocharge your sales.

How not to frustrate customers out of their new-car excitement

Buying a new vehicle is an exciting experience––or at least it should be. Most would agree they enjoy the pleasure of choosing their favorite model, picking out colors, adding accessories, and driving their new vehicle off the lot. But that’s not usually all there is to it, unfortunately.

Affinitiv Releases eBook for Auto Dealers Focusing on Industry Disruptors: Razor and Razor Blade Model

The eBook offers recommendations on how to target and retain current and new customers, particularly second owners in the lucrative and growing 4- to 6- year old vehicle market.

Are your on-hold messages really getting through?

Regardless of why a customer is calling, it’s important to remember that what they’re really in the market for is an outstanding customer experience. If they feel valued and respected during every interaction with your dealership––including while on hold––they will be far more likely to reward you with their business.