February 28, 2024 | Chicago, IL – Affinitiv, a leading provider of data-driven marketing and software solutions to the automotive market, welcomes Andy Byrne as its new Chief Revenue Officer. With over three decades of experience in driving revenue growth and operational efficiency across diverse business landscapes, Byrne brings a wealth of expertise to the […]
Affinitiv’s Matt Rodeghero Appointed Chief Strategy Officer New Role to Focus on Driving Market Opportunities for Dealer Success CHICAGO, September 11, 2023 – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, today announced the appointment of Matt Rodeghero to Chief Strategy Officer. In this newly created position, Rodeghero will […]
August 23, 2023 | Chicago, IL – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, announces Adam Pavkov as the new Chief Product Officer for the company. With a background in Fortune 100 product development, marketing, and sales, Pavkov will be responsible for driving business growth and delivering innovative solutions, accelerating dealer […]
Chicago, IL | August 11, 2023 – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, has upgraded its all-in-one data management console, DealerLens®. The console enables Affinitiv clients to easily measure and benchmark results across multiple solutions, which allows users to track productivity more effectively across all dealers within a group. Additionally, […]
Chicago, IL, July 28, 2023 – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, today announced that its Affinitiv Advertising division won seven Telly Awards, including a coveted Gold in the Local TV Craft-Editing category for its predictive intelligence platform. Other awards won at the 44th Annual Telly Awards competition included: […]
March 23, 2023 | Chicago, IL – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, is improving how dealers and OEMs communicate with customers throughout their journey with its enhanced Customer Data Platform (CDP). Affinitiv’s platform, comprised of 3 core pillars—Customer Data Engine, Marketing & Content Engine, and Rendering […]
March 7, 2023 | Chicago, IL – Affinitiv Advertising, a full-service digital agency serving the automotive market, has partnered with Lotus Cars US to offer their complete suite of digital solutions for the new Lotus Approved Marketing Program (LAMP) for all US Lotus dealerships. Through this partnership, Affinitiv Advertising will provide high-level digital marketing solutions […]
March 1, 2023 | Chicago, IL – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, announces RO Tracker. This new feature provides customers real-time status updates as their vehicles progress through the service lane. RO Tracker integrates with each product in the Affinitiv Service Suite to help navigate each […]