Cullman CDJR is located just north of Birmingham, Alabama. General Manager Scott Spitzer faces the same problem as many other dealers – how to best allocate marketing spend to attract new sales and service customers.
Based in Cincinnati, OH, Performance King Honda is well-positioned to take advantage of its location in an affluent zip code. Business has been good, and the dealership is currently expanding its service center from the current 19-bay facility to a new, 36-bay facility.
A dealership needed to drive service lane traffic, emphasize their service expertise and improve awareness among prospective customers.
A profile of Lejeune Honda
The Challenge
Like many others nationwide, the following three dealerships had one main goal: build customer loyalty. Each wanted to ensure that the customer business they worked so hard to earn remained at their store, bringing owners back at each stage of the vehicle lifecycle.
In today’s digital world, if you want your audience to hear your message, it’s crucial to stand out among the flood of marketing communications hitting them at every turn.
Your dealership is a unique business with a unique market and unique customers. Therefore, the keywords and strategies used in your PPC campaign should be different than the keywords and strategies used in PPC campaigns of other dealerships.
When your customers decide to trade in their current vehicle, you know exactly what to do first: make sure they get an appraisal as quickly as possible, since that’s the number one priority for most buyers. Right?