Within six months, Boston VW’s service & parts search rankings moved from near bottom to a respectable position of 1.26. Unexpectedly, the parts department received a big boost in business from the increased clicks.
Last year, the Director of Parts & Service of a midwestern BMW dealer, was sitting on an excess inventory of 2,400 tires that needed to be sold. He was tasked with finding the most effective way to communicate their availability and drive additional traffic to his store.
After being acquired, Service Manager David Sturgill and Kia of Easton in Columbus, OH welcomed the change but still faced several challenges.
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