Tag Archives: solutions

Digital Retailing is Not About Technology

What consumers rely on most from a digital experience is to cut through the traditional ‘shishcamunga’ at auto dealerships, and to experience the same transparent, consumer-driven process they are accustomed to elsewhere.

Maserati North America Selects Affinitiv to Provide Aftersales Marketing Solutions for Maserati Lux Owner Retention Program

Affinitiv, a leading provider of marketing and technology services to automotive manufacturers and dealerships, today announced it has been selected by Maserati North America as the exclusive aftersales marketing provider for its LUX owner retention program.