As countless studies will attest, the effectiveness of texting, email, social media, and multiple other digital media in attracting customers to your business has consistently increased over the past few years. In fact, given all the proven advantages of digital, some may consider the phone to be almost outdated as a means of communication.
Tesla has been dominating the electric vehicle market, but it’s now positioning itself as a top contender in the premium vehicle sector as well.
Last year, the Director of Parts & Service of a midwestern BMW dealer, was sitting on an excess inventory of 2,400 tires that needed to be sold. He was tasked with finding the most effective way to communicate their availability and drive additional traffic to his store.
After being acquired, Service Manager David Sturgill and Kia of Easton in Columbus, OH welcomed the change but still faced several challenges.
Cullman CDJR is located just north of Birmingham, Alabama. General Manager Scott Spitzer faces the same problem as many other dealers – how to best allocate marketing spend to attract new sales and service customers.
Based in Cincinnati, OH, Performance King Honda is well-positioned to take advantage of its location in an affluent zip code. Business has been good, and the dealership is currently expanding its service center from the current 19-bay facility to a new, 36-bay facility.
A dealership needed to drive service lane traffic, emphasize their service expertise and improve awareness among prospective customers.
A profile of Lejeune Honda