Customer Loyalty is Created in the Service Lane
As front-end gross margins continue their decline, savvy dealers must rely on fixed ops for future revenue growth. But you can’t expect growth doing business the same old way.
Author Archives: Jennifer Kras
Absorption rate, whatever it is, also has detractors
Just what is fixed absorption rate, and how is it calculated?
EXCLUSIVE WEBINAR- Advanced Strategies to Dominate Your Conquest Marketing
Sales and service conquest campaigns can be an effective way to attract new sales and service customers.
Why Your Marketing Goals are All Wrong
Your marketing strategy should be designed to build relationships, not one-and-done transactions. Taking a holistic approach to your marketing goals allows you more freedom to create campaigns designed to engage your customers, build trust and keep your dealership top of mind until their next visit.
Affinitiv Releases Free eBook for Auto Dealers: Turbocharge Your Owner Retention Program (ORP) Marketing
Affinitiv, the retail auto industry’s leading marketing technology provider, today announced the release of a free eBook for auto dealers: Turbocharge Your Owner Retention Program (ORP) Marketing. The eBook reveals the most effective way to measure ORP marketing results and shares nine marketing campaign strategies proven to maximize results from manufacturer ORPs.
9 Proven Strategies to Increase Customer Loyalty & Service Revenue
This eBook will help you assess the effectiveness of your ORP, share four distinct case studies, and provide actionable strategies to improve results.
Getting the Most from Your 3rd Party Data
Messaging, relevancy, timing and method of delivery are all critical elements in both sales and service conquest campaigns. Successful marketing requires more than just the acquisition of data; you have to know what to do with it.
Let’s Get Visual with Video
One of the biggest challenges for dealers today is knowing which marketing channels deliver the best reach, frequency and ROI. For marketers everywhere, it can be difficult to reach an intended audience, and when they do, many times the audience isn’t paying attention.