Tag Archives: conquest marketing

Getting the Most from Your 3rd Party Data

Messaging, relevancy, timing and method of delivery are all critical elements in both sales and service conquest campaigns. Successful marketing requires more than just the acquisition of data; you have to know what to do with it.

Who’s on Your List?

Marketing vendors talk a lot about strategy and messaging, but as we know that’s only part of the equation. To maximize your return on investment, you also need a really good list.