Affinitiv Case Study: Service Conquest
A dealership needed to drive service lane traffic, emphasize their service expertise and improve awareness among prospective customers.
A dealership needed to drive service lane traffic, emphasize their service expertise and improve awareness among prospective customers.
A profile of Lejeune Honda
The Challenge
Like many others nationwide, the following three dealerships had one main goal: build customer loyalty. Each wanted to ensure that the customer business they worked so hard to earn remained at their store, bringing owners back at each stage of the vehicle lifecycle.
In today’s digital world, if you want your audience to hear your message, it’s crucial to stand out among the flood of marketing communications hitting them at every turn.
Your dealership is a unique business with a unique market and unique customers. Therefore, the keywords and strategies used in your PPC campaign should be different than the keywords and strategies used in PPC campaigns of other dealerships.
When your customers decide to trade in their current vehicle, you know exactly what to do first: make sure they get an appraisal as quickly as possible, since that’s the number one priority for most buyers. Right?
Social advertising can be an incredibly effective complement to your marketing strategy. But there’s a lot more involved than just coming up with a cool ad campaign. Facebook and Instagram give you the tools for success; all you have to do is find a marketing partner that knows how to properly leverage them.
AutoLoop is excited to announce a new feature: MPI Parts Pricing Matrix. This feature lets dealerships set percentage mark ups or mark downs on parts based on MSRP pricing.