If you’re in the automotive industry, you already know: 2020 caused major shifts in consumer behavior which only accelerated new trends. In order to combat new challenges and discover fresh ways to generate impact for our clients, Affinitiv Advertising partnered with Google to test innovative solutions. We’re excited to share that two case studies created as a […]
Risk: An Undeniable Part of Every Organization There’s no getting around it: every organization faces a variety of risks. Risks are essentially the effects of uncertainty, and include financial, legal, reputational, and supply chain risks, among others. One important risk frequently makes headlines—Cybersecurity risk. The National Institute of Standards and Technology defines Cybersecurity as: Prevention […]
In December 2020—at the end of a truly landmark year—trade association giant Localogy affirmed that one-size-fits-all marketing had finally met its end. Going forward, dealers should not only understand how the pandemic and its results are affecting customer behavior, but they should also customize and personalize their marketing on a whole new level to accommodate the wide range of consumer reactions. Fortunately, solutions that had already proven […]
It’s no secret: when used correctly, Facebook has the power to totally transform your dealership’s brand perception and drive targeted revenue opportunities with precision. There has never been a better time to start making Facebook worth your time and money! We’ve narrowed down 9 basic steps you can take today to improve your performance on […]
2020 was pure, uncharted territory. This year began like every other. The first quarter preparation was the same. Goal setting looked the same. Tactics varied ever so slightly. A steady, familiar course. Until it wasn’t. Here is what we learned in 2020 that will help you maximize profits in 2021: 1) Dealers are still feeling […]
It is with great pleasure that I am ready to share our newly-launched mission and vision statements for Affinitiv. Of significant importance, these statements were created from the ground up with much consideration and collaboration across Affinitiv teams. From the smallest one-person operation to the largest corporation, having a strong mission and vision helps provide purpose in all that you and your employees do. Because of this, the mission and vision statements were integral to […]
Montgomery Auto Group Fixed Ops Director Scott Fraze discusses new marketing strategy.
Google and Affinitiv Digital share the latest high-performing lead drivers for auto dealerships. Get an inside look at how to implement these at your store and turbocharge your sales.