Tag Archives: vehicle

Automotive News: Tailor shopper’s web experience

Dealership websites aren’t doing enough to “wow” today’s car shoppers. Put simply, they’re “utilizing unsophisticated technologies built on an antiquated notion of how consumers buy cars.” That’s the blunt conclusion from a survey of 1,000 vehicle consumers and an analysis of 100 dealership websites conducted by Affinitiv, an automotive marketing technology company that uses artificial intelligence in […]

Is your website driving your best leads away?

Looking at your website through the eyes of prospective customers can be a real eye-opener. Instead of thinking of your website primarily as a tool for selling, turn it into an indispensable research resource for your customers.