In your dealership’s digital marketing strategy, the email open rate is a key metric that provides valuable details—it shows that your customers have received and interacted with your store’s communications, helping you identify what resonates with your target audience so you can adjust your messaging for better engagement and eventual conversion. If your emails are […]
The way we shop changed dramatically during the COVID pandemic, and many dealerships needed to adjust and add new processes for customers buying a new car online. While your online vehicle purchase process may have developed out of necessity, the online car shopping trends not only remain long after lifted restrictions but also continue to […]
No dealership is immune to customer service mistakes. Your service lane may have underestimated repair times, your sales team may have made promises they could not keep, and your staff may struggle to remedy customer concerns. In order for your dealership to correct these shortcomings and adjust your customer service strategies, you must first recognize […]
Touchless has taken on a new meaning in a post-pandemic world, and for automotive dealerships, offering touchless services can be a profitable option. Many of your customers have full schedules, whether working from home, caring for children, or attending to other appointments, leaving little time for vehicle service. If any of your potential or current […]
Automotive industry professionals are aware that the used car salesman stereotype isn’t exactly a compliment. Even without the slick hairstyles and flashy suits, your sales staff can still battle the outdated views customers have of pressure tactics meant to close a quick deal rather than start a beneficial relationship. It’s time to overcome the stigmas […]
If your dealership is wondering how you can increase revenue from your electric car sales, consider this promising data: according to our recent EV Survey, consumers expect to pay more for an electric vehicle over a comparable (internal combustion engine) ICE vehicle. This doesn’t mean that car shoppers buying an EV are a done deal, […]
An automotive dealership can be a busy environment, and it’s not uncommon for sales management to focus their time on customers already in the showroom instead of developing the marketing plans needed to reach new ones. This oversight often leads to generic campaigns that target no one in particular, a far-from-personal approach that typically reaps […]
There’s no question that everyone loves a bargain. You’ve likely encountered the extreme couponing shows on TV or experienced a family member with a kitchen drawer stuffed with clippings and mailers. Leveraging car service coupons to drive customer retention, then, is a strategy your service department should be implementing—and getting the best results means knowing […]