If your dealership is wondering how you can increase revenue from your electric car sales, consider this promising data: according to our recent EV Survey, consumers expect to pay more for an electric vehicle over a comparable (internal combustion engine) ICE vehicle. This doesn’t mean that car shoppers buying an EV are a done deal, […]
An automotive dealership can be a busy environment, and it’s not uncommon for sales management to focus their time on customers already in the showroom instead of developing the marketing plans needed to reach new ones. This oversight often leads to generic campaigns that target no one in particular, a far-from-personal approach that typically reaps […]
There’s no question that everyone loves a bargain. You’ve likely encountered the extreme couponing shows on TV or experienced a family member with a kitchen drawer stuffed with clippings and mailers. Leveraging car service coupons to drive customer retention, then, is a strategy your service department should be implementing—and getting the best results means knowing […]
Is there such a thing as too much follow-up? Automotive sales professionals have differing opinions on the topic, but most will agree that the frequency is less important than the strategy. If your dealership doesn’t have a sales lead follow-up strategy in place, you could be letting warm leads wander to a more proactive sales […]
If your dealership is looking to draw in fresh prospect customers, you’ll want to have the most accurate customer information at-hand to keep your brand reputation strong and get the maximum ROI from every contact. To make smarter marketing decisions with prospective customer data, it also helps to have insights into what these buyers want […]
It isn’t only your dealership’s digital marketing that experiences heated competition—businesses of all kinds are sending your customers email promotions and social media posts. While it might seem that these digital channels are the preferred approach in your dealership marketing plan, you won’t want to miss the opportunities that print marketing offers your store. Think […]
Your service department might offer incredible in-store amenities and customer service, but if your prospective customers abandon the online scheduler and don’t make it in your appointment log, you’re missing the opportunity to earn those customers and expand the customer lifetime value. In our recent National Consumer Survey, we uncovered a few of the negative […]
What are the strengths and weaknesses of your dealership, and how do they affect any potential threats or opportunities in business? By conducting a personal SWOT analysis, you can uncover the answers and gain valuable insights that help your store develop strategic plans, identify areas for improvement, and capitalize on new opportunities to stay competitive […]