For many consumers, EVs are still a futuristic concept rather than something they should seriously consider buying today. Many of these misconceptions derive from a lack of EV education and, as a result, a strong belief in many EV myths that fog the typical buyer’s decision-making. However, not all dealers have prepared their sales teams […]
As discussed in our 2023 Automotive Industry Trends article in October last year, the auto market is experiencing significant turmoil. However, the current issues expand beyond chip scarcity, EV legislation concerns, and tech partnerships. Now, manufacturers and dealers also contend with worsening supply chain disruptions, aggressive digitization, and a need for artificial intelligence (AI) advancements […]
Over the past three years, automakers were among the worst affected by supply disruptions of vital raw materials and components. The early months of the COVID-19 pandemic forced a parts manufacturing shutdown, resulting in an overflow of new semiconductors bought up by manufacturers of retail electronics. Later that same year, when vehicle demand increased unexpectedly, […]
Successful dealerships rely heavily on foot traffic data to refine and improve their sales strategies, as getting more customers into the showroom is a never-ending challenge. They recognize that speaking with customers face-to-face is a unique chance to establish a connection and convert prospects into active buyers. However, not all dealers understand the value of […]
Recruiting the best auto sales reps and retaining them for the long haul can be challenging for even the best sales leaders. Successful managers practice effective sales management by devoting time, effort, and resources to their teams. This article highlights seven steps all sales leaders should consider to build the best team, motivate their employees, […]
As technologies advance, so does a dealership’s access to a more effective marketing automation strategy. Marketing departments nationwide now use software to automate many critical customer communications, including recurring SMS, email, and application messages. However, not all dealerships employ the right software or strategy to realize the potentially significant benefits of automation. This oversight might […]
Many dealership Facebook pages could be more compelling. They are often bland, offer unengaging content, and do not keep the audience in mind. As a result, they attract minimal attention and create almost no neighborhood awareness. However, social media channels can make fantastic tools to increase brand awareness and showroom traffic if designed to compel […]
One of a dealership’s most critical operations is sales, making sales teams an integral part of any business plan. Sales teams oversee efficiently maintaining dealership health by retaining car buyers and acquiring new ones. However, management often skips a crucial stage in developing a sustainable process—analyzing sales goals. Understanding sales goals can help dealers create […]