Tag Archives: digital retailing

Automotive News: Tailor shopper’s web experience

Dealership websites aren’t doing enough to “wow” today’s car shoppers. Put simply, they’re “utilizing unsophisticated technologies built on an antiquated notion of how consumers buy cars.” That’s the blunt conclusion from a survey of 1,000 vehicle consumers and an analysis of 100 dealership websites conducted by Affinitiv, an automotive marketing technology company that uses artificial intelligence in […]