Tag Archives: Automotive News

Elevating the Dealer CRM Experience: What’s New with Affinitiv XRM

Same Great CRM, More Opportunities to Connect  A good automotive CRM or Customer Relationship Management tool serves as a marketing platform designed specifically for the unique customer car-buying journey. From customer service to marketing and sales, automotive CRMs work to assimilate existing DMS or Dealer Management Systems to eliminate the need for repeat entry of customer […]

Maximize Your Service Scheduling Potential & Revenue Stream

While the automotive industry continues to face unique challenges, dealerships everywhere are looking for ways to not only make money, but save money, too. The focus has turned to fixed operations to keep a steady revenue stream throughout the chip shortage, but in order to be truly profitable in this space when it’s needed the […]

How Being a Mom of Five Makes Me a Better Marketer

While most students arrive at Harvard Business School (HBS) with decor for their new apartments or dorm rooms, I came with an 11-month-old baby and my husband, also a first-year HBS student. There were some challenging times that first year of B-School, but I learned a lot along the way about managing my time and the importance of “working smarter” […]

Equity Mining Made Easy: How Dealerships Can Build Trust & Drive Revenue

As supply levels continue to drop amid the chip shortage, dealers are facing a competitive second half of the year that is going to require a new level of strategic action. According to data uncovered and forecasted by AlixPartners, inventories are currently down 70 percent since the start of the year but should begin to […]

Leading the Way: The Future of Leadership in a Post-Pandemic World

There was no playbook for how to lead during a pandemic. But that comes with the territory—in order to be a strong leader, it is crucial to keep a keen eye on situations as they unfold while always keeping your mission close to every decision. In 2020, our collective workplaces were filled with new levels […]

Building a People Practice During a Pandemic

In a once-in-a-lifetime event, the world experienced a pandemic that would change the course of history. Across all industries, COVID-19 greatly impacted how we work, collaborate, and achieve personal and professional success, and at Affinitiv, these challenges arose while we were simultaneously building a new people practice. Through it all, the A-Team embraced each situation […]

3 Steps to Start Increasing Front-End Sales

The automotive industry has finally shown the strongest signs of recovery yet from the COVID-19 pandemic, as reported in our April 2021 Automotive Industry Trends Guide. But as we’ve learned in the last year of uncertainty—there’s no room to get comfortable—as we already know there are still new challenges ahead. Front-end sales, or revenue from […]

How Dealers can Source, Sell Vehicles, & Differentiate During the Chip Shortage

No, you’re not experiencing déjà vu. The microchip shortage the world saw in the second quarter of 2020 has resurfaced to wreak repeat havoc on the automotive industry due to overly conservative demand estimates made early last year. Up against rising demands for phones and gadgets due to Americans’ ongoing social-distancing needs, automakers have been ranked low in the line to […]