Tag Archives: auto dealer

Elevating the Dealer CRM Experience: What’s New with Affinitiv XRM

Same Great CRM, More Opportunities to Connect  A good automotive CRM or Customer Relationship Management tool serves as a marketing platform designed specifically for the unique customer car-buying journey. From customer service to marketing and sales, automotive CRMs work to assimilate existing DMS or Dealer Management Systems to eliminate the need for repeat entry of customer […]

Equity Mining Made Easy: How Dealerships Can Build Trust & Drive Revenue

As supply levels continue to drop amid the chip shortage, dealers are facing a competitive second half of the year that is going to require a new level of strategic action. According to data uncovered and forecasted by AlixPartners, inventories are currently down 70 percent since the start of the year but should begin to […]

3 Steps to Start Increasing Front-End Sales

The automotive industry has finally shown the strongest signs of recovery yet from the COVID-19 pandemic, as reported in our April 2021 Automotive Industry Trends Guide. But as we’ve learned in the last year of uncertainty—there’s no room to get comfortable—as we already know there are still new challenges ahead. Front-end sales, or revenue from […]

Digital Ads, Data Privacy, and Your Marketing Strategy: What Dealers Need to Know

As you’ve likely heard, ad tech giants are facing unprecedented scrutiny for how they handle user data while ensuring online privacy. Companies like Google, Facebook, and Apple® routinely share iOS user data with other ad-serving platforms. With new legislation and platform updates announced over the past 18 months, big changes are coming that will affect […]

Affinitiv Advertising Featured in Think with Google’s Auto Dealer Guidebook 2.5

If you’re in the automotive industry, you already know: 2020 caused major shifts in consumer behavior which only accelerated new trends. In order to combat new challenges and discover fresh ways to generate impact for our clients, Affinitiv Advertising partnered with Google to test innovative solutions. We’re excited to share that two case studies created as a […]