When potential customers visit your website, what do they experience first? What perks and promises help prompt them to fill out a form or visit for a test-drive?

In the business of selling cars, every automotive lead is important, and your lead generation strategies need to be top-notch. While complimentary coffee and popcorn are nice, there are even more powerful ways to pull these potential buyers off your website and into your showroom. Here are a few strategies of automotive lead generation you can incorporate now to convert more website traffic.

Put Your Website to Work—Your Lead Generation Guide

Is Your Website Attracting or Repelling Automotive Leads?

We’ve all seen them—some websites make navigating a haunted house a walk in the park (pop-up scares included). Don’t let yours be one of them! As one of the first experiences your potential customers encounter, your website should feature a clean, easy-to-use design with key elements that make all the difference:

• Search engine optimization (SEO): This helps make sure your website is easy to find when people search for keywords related to your brand and offerings. You can do this by using relevant keywords throughout your website content and optimizing your title tags and meta descriptions.
• High-quality content: This could include blog posts, articles, videos, or infographics that are informative and engaging to your target shoppers. When people find your content helpful, they are more likely to sign up for your email list or visit your dealership in person.
• Mobile-friendly design: Make sure your website is mobile-friendly. More and more people are using their smartphones and tablets to search for cars, so it’s important that your website is optimized for mobile devices.
• Landing pages and call-to-action (CTA): Your landing pages are your potential customers’ first stop, so be sure to create engaging and informative ones that help keep them on your website. Then, use a call-to-action that is concise, clearly visible, catered to each buyer persona, and prompts action.

Funnel Leads to Conversions with Targeted Marketing

Once your quality website visitors are arriving and your website is generating leads, it’s time to move those leads down the funnel to conversions. Here are a few things you’ll want to have in your lead generation marketing toolkit.

Paid advertising campaigns: This could include paid social ads, display ads, search engine marketing (SEM), or others. Paid advertising can help you reach a wider audience and target your ads to people who are likely to be interested in your products or services.

Social media presence: Social media is a great way to connect with potential customers and build relationships with them. You can use social media to share news about your dealership, post photos of your cars, and run contests and giveaways.

Targeted, tailored marketing: Whether you send email communications, postcards, or text messages, ensure yours hit the mark with dynamic, eye-catching designs featuring the products and services your leads want.

From Shopper to Sold, Your Solution is Here

Most dealers only convert about 2% of website traffic into leads, but you could see up to 35% website lead generation with the right tools. Take your automotive lead generation strategies further with Affinitiv Anonymous Shopper, an innovative technology that helps identify prime shoppers, attract them with relevant ad content, and draw more traffic to your store. For your live demo, contact us today.