Right within your geographical area, there are sales prospects who have a growing family and need a larger vehicle, and there are service prospects who have just moved to the area and need quality vehicle care. As these prospective customers use their computers and smartphones to search for a local dealership, their online activities are leaving valuable clues to their purchase behaviors—clues you can leverage to capture their business.

Meet these sales and service prospects online and match them with your dealership using targeted marketing campaigns. It starts by grabbing their attention at pivotal moments during their vehicle ownership lifecycle and directing them to your store with an omni-channel approach for the highest response rates.

Are Your Marketing Campaigns Matched with Prospects’ Online Activities?

With the power of modern technology, there are several ways you can uncover more about what your prospective customers are viewing and interacting with online:

• Social media listening tools can help you track mentions of your dealership, your competitors, and specific car models on social media. This can provide insights into what prospects are saying about your dealership and what they’re looking for in a car.
• Search engine results pages (SERPs) can help you see what keywords people are using to search for cars and dealerships in your area. This can help you optimize your website and marketing campaigns to reach more potential customers.
• Website analytics tools can help track where visitors are coming from, what pages they’re visiting, and how long they’re spending on your website. This can help you create an SEO-friendly website and identify which marketing channels are most effective in reaching your target prospects.

Optimize Your Targeted Marketing Campaigns for Every Channel

Once you’ve collected the data available to you about your dealership’s online presence and your sales and service prospects, how can you put it to work? Make the most of your digital marketing campaigns by optimizing for an omni-channel approach.

Using dynamic creative that keeps your prospective customers engaged, send targeted, branded communications to influence purchase behavior and increase response rates. Then, draw them in with personalized email communications, social media retargeting, and digital display ads.

Stand Out to Your Prospects with Personalized Marketing Content

If you’re concerned that too much personalization of your marketing campaigns or dealership website will scare off potential customers, consider these reasons why personalized content can actually drive business.

Customers have come to expect some level of personalization in a world of constant communications. Take advantage of the data gathered on your service and sales prospects to tailor your marketing directly to their needs. This will help customers engage with your emails and ads, spend more time on your website, and view your store as the place to lease, purchase, and service their vehicles.

Make It Happen with the Right Tools

Finding your best prospects for both sales and service, targeting them with tailored messaging, and bringing them in for a test-drive or service appointment doesn’t have to be a challenge. With the advanced Conquest tool powered by Affinitiv, you can enjoy optimized campaigns, precise audience segmentation, and verified results. Contact us today for your live demo.