In your ideal showroom, your sales professionals are demonstrating the latest vehicle features, answering questions, and getting your customers behind the wheel of their dream car. This scenario begins with locating and targeting those customers with precision car sales marketing. And in today’s competitive automotive industry, a dealership needs to upgrade from the previous marketing methods of sending everyone on the list the same messaging.

Top-performing dealers can stand out amongst the communication clutter in email inboxes and social media feeds with sales marketing that is targeted to each individual customer. Here are some ways to ensure your car sales marketing is laser-focused on pinpointing the right people with the right messaging for best results.

Are You Pinpointing the Right Target Audience with Your Car Sales Marketing?

Ensure Your Third-Party Data Fits Your Buyer Personas

A great way to do this is to determine your dealership’s ideal car buyers, develop the buyer persona, and compare that against your third-party data. Use your first-party data as a guide—what insights can you gather from your best, most loyal customers?

Having this valuable information at hand will help supercharge your car dealership marketing strategies. Knowing your customers’ desires and needs, lifestyles, budgets, and more will help you easily discover and target prospective ones.

In addition, use your third-party data to uncover info about the channels your potential online car shopping customers are frequenting. Meet your prospective consumers where they are with well-timed, targeted email and social media marketing campaigns.

Your Sales Marketing Might Be Topical, But Is It Relevant?

A successful, results-driven marketing campaign isn’t “one size fits all.” Guiding your email messages and social media posts to that perfect, in-market shopper requires analyzing your data and planning your communications—but it doesn’t need to be complicated or time-consuming.

Keep your marketing relevant to your ideal customers, current and prospective alike, by engaging them at crucial moments in their lifecycle. For example, a list containing customers who own newer, low-mileage vehicles may be interested in a personalized trade-in offer. Or, current older-model truck owners might be in the market to purchase or lease a new pickup. And with the right list management tool, you can easily exclude sedan owners or others who might not fit the criteria.

Invest in an Integrated Marketing Solution

There is infinite value in having the right tools for the job—it saves time, lessens stress, and frees you to move on to what matters. And keeping your dealership running smoothly means taking advantage of the many resources available to sales professionals today.

First, your CRM: put your data powerhouse to work in your car sales marketing strategies. More than a home for all your customer info, a fully integrated CRM tool can help you monitor and keep track of your top sales opportunities, pull email lists, and create strong campaigns for those customers.

Second, your marketing support team: you’re an automotive specialist, you don’t need to be a marketing expert, too. Find a team that knows the industry and can help you take your sales marketing to the next level with the power of AI, machine learning, advanced analytics, and proven best practices.

Third, your marketing communications: stand out in your customer’s inbox and social feeds with high-quality, eye-catching campaigns that are tailored for them. Your ideal marketing solution will offer customizable on-demand campaigns that feature email, mail, social, voice, and SMS channels.

Need Assistance?

If you’re in search of a solution that can help you kick your car sales marketing up a notch, contact us for a live demo of our Essentials all-in-one marketing platform. Our experts are here to help you simplify automotive sales marketing and achieve proven results.