Your potential sales and service customers are using Google to search for a “car dealership near me”—will they find your store? If you don’t have a Google Business Profile set up for your dealership, you could be leaving customers in the dark.

Cut through the digital fog by creating and optimizing a Google business listing to help guide customers to your dealership. This Google listing is crucial for your store, helping to not only boost your search visibility and drive customers to your website but also spotlight your current promotions, customer reviews, and more to stand out from your competition.

How to Power Up Your Store’s Online Search Visibility

What Is a Google Business Profile?

A Google Business Profile (previously known as Google My Business) is a free tool that businesses can use to manage their online presence on Google Search and Google Maps. This Google listing allows your dealership to display information such as your address, phone number, website, hours of operation, and photos, as well as customer reviews.

These Google business listings appear in the local results of Google Search and in Google Maps, and they can be a valuable way for your store to increase your search visibility, reach new customers, and direct them to your website.

What Are the Benefits of Google Business Listings?

Any type of business with a physical location or service area can benefit from a Google Business Profile, or GBP. Here are a few reasons why:

• Increased visibility: Google Business Profiles appear in the local results of Google Search and in Google Maps, which means that your dealership is more likely to be found by potential customers searching for auto sales or service in your area.
• Improved credibility: Verified Google Business Profiles are more likely to be considered reputable by customers. This helps customers be sure that they’re dealing with a trusted dealership.
• More customer engagement: Google Business Profiles allow you to interact with customers directly by responding to reviews and answering questions. This can help you build relationships with potential customers and increase trust.
• Better insights: Google Business Profiles provide your store with insights into both customers and competitors, including keywords searched, links clicked, and posts viewed. This information can be used to make better local SEO decisions that improve your dealership’s online presence and marketing strategy.

What Should Your Store Promote on Your GBP?

In addition to ensuring that your Google Business Profile is always up-to-date with your store’s current info and links, professional photos, and other details, you can help make your GBP even more productive by taking advantage of these opportunities:

• Showcase new models and features: You can use Google Business Posts to share information about new models and features, including photos, videos, and links to your website.
• Promote upcoming sales and events: Google Business Posts also allow you to announce upcoming sales and events, such as Black Friday sales or trade-in specials.
• Schedule appointments: You can allow customers to schedule appointments for sales, service, or test-drives directly from your Google business listing, helping make interacting with your store more convenient.
• Run local search ads: By running local search ads, you can target shoppers who are searching for specific keywords, such as “new cars near me” or “auto service near me.”

Feeling Foggy About Google Business Profiles?

You don’t have to be a local SEO pro to increase your store’s search visibility online. Our experts are here to help. Let us get your dealership’s Google listing created and optimized for the best results, so you can discover more customers, capture more sales and service appointments, and outshine the competition. Contact us today to get started.