New Buyer Profiles Emerge Based on Affinitiv’s July Industry Trends

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Navigate the automotive market through key and developing trends

While industry challenges continue to shift, so have the buyer profiles. Millennials and Gen Z combined are now representing 37% of vehicle purchases, meaning now more than ever, dealers need to embrace and enhance the digital experience. Our July 2021 Automotive Industry Trends Guide provides the full outlook.

Some key highlights from this edition include:

  • Consumers are saving less and taking on more debt 
  • Sales growth is slowing as vehicle prices remain high 
  • Increased vehicle usage is driving service growth 
  • New vehicle buyer profiles continue to change 

Outsmart the competition with data that drives informed decisions. Complete the form below to download this edition of Affinitiv Automotive Industry Trends Guide today. 

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