Many of your sales customers aren’t just looking to buy, they’re planning to trade in. That opens the door to two major wins: acquiring quality pre-owned inventory and the start of a loyal customer relationship. But if your trade-in process is clunky or time-consuming, you risk losing both the deal and the customer.

Simple equity mining and appraisal tools change the game. From fast, accurate equity offers to guaranteed trade-in values online, tailored trade-in solutions can work seamlessly alongside your existing processes to provide a user-friendly experience for everyone. Even better, they help you connect with shoppers at the perfect time to trade, so you can capture more opportunities.

How to Ensure a Seamless Trade-In Process That Drives Revenue

Create On-The-Spot Offers

Shoppers spend hours researching cars online before they ever set foot in your store. Many today will even purchase their new vehicle online if offered the option. So it’s important to demonstrate that you value their time and are ready to help them make those final sale decisions quickly and easily.

According to our National Consumer Survey, 65% of buyers who purchased a new vehicle also traded in their existing one, but over 30% of these customers said the trade-in process was difficult. That’s a major opportunity. With the right tools and technology, your sales department can simplify the experience to satisfy more customers, close more deals, and acquire quality pre-owned vehicles.

An advanced equity tool lets your team generate precise equity offers on-the-spot, so customers can instantly see the value of their trade and compare it to a newer model. You can typically print the offer or send it via email, making it easy to present in the showroom or service lane—or engage prime trade opportunities with a digital version.

Empower Customers with a Personalized Portal

Giving customers more control over their experience builds confidence and increases engagement. That’s where a personalized equity portal comes in.

A personalized online portal takes an equity offer a leap further, enabling shoppers to view their trade-in quote, swap the quoted new vehicle for a different make or model, and adjust monthly loan payments to better fit their needs. Once they’ve had a chance to explore on their own, they can quickly contact you right from the portal. And as your sales team responds, they’ll be able to see the customer’s new customized quote, as well as their activity history in the portal for more educated conversations.

The portal isn’t just for prospects in your showroom, either. By sending an equity quote and portal link directly, you can expand your reach to engage service customers with prime trade values, or connect with previous sales customers with low mileage on their current vehicles. The flexibility to create their own offer could be the nudge they need to close a deal.

Attract Online Prospects with Guaranteed Appraisals

Online prospects are bombarded with vague promises, so offering something real and reliable sets your dealership apart. Guaranteed trade-in values, delivered quickly through an intuitive digital tool from your website, add transparency and grow trust before customers visit your dealership. Plus, they enable you to build a better pre-owned selection by sourcing more quality vehicles right from the customer.

Here’s what to look for in an appraisal tool:

• First, ensure it’s speedy and simple. Providing a guaranteed offer within minutes greatly increases your conversion rates.
• Second, leverage a tool backed by a live, third-party appraisal team to help ensure your customers receive a trusted, expert valuation, not just a book value.
• Third, guarantee the offer at your store. It helps draw customers in and ensure they take advantage of it—even if they don’t trade in or purchase that day.

Shift Your Trade-In Process to a Fast, Easy Experience

Trading in a vehicle doesn’t need to be a hassle—for your customers or your staff. With the right vehicle trade-in solutions, you can close more sales, stock your pre-owned inventory, and increase the lifetime value of every shopper who walks through your doors or visits your website.

Affinitiv Quote is the advanced equity mining tool to help make it happen. Powered by predictive intelligence, Quote captures prospects and streamlines processes with compelling equity offers, a personalized customer portal, AI-based functionality, and more. Paired with Affinitiv Trade-In Valet, you’ll be able to convert more leads and drive traffic with guaranteed online offers.

Ready to make the most of every trade-in opportunity? Contact us today for your live demo.

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