While competing for a dealership’s business often provides them with the best services at the best prices, working with a single solutions provider is not always in their best interest. Sometimes, collaborating with multiple automotive partners is their most attractive option, equipping them with an optimized toolset to provide fantastic customer journeys.
Russ Beckenstein, President of Affinitiv’s customer relationship tool XRM, recently discussed why automotive partners working together is crucial for dealership success.
You can watch Russ’s entire interview below.
