Affinitiv’s Service Lane Technology Suite Enhanced with New RO Tracker Feature 

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March 1, 2023 | Chicago, IL – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, announces RO Tracker. This new feature provides customers real-time status updates as their vehicles progress through the service lane. 

RO Tracker integrates with each product in the Affinitiv Service Suite to help navigate each step of the service journey, including updates to upcoming appointments, remote check-in, recommendation approvals, and online payments. 

Real-time access to vehicle status reduces customer response times by involving them in each service process step without follow-up emails or phone calls from the dealer, leading to a faster and smoother service appointment. 

“Creating the best experience for every customer is the key to a loyal customer,” said Matt Rodeghero, Chief Product Officer. “RO Tracker streamlines the service lane process from scheduling the appointment to final payment, providing visibility into the status of the customer’s car.” 

Affinitiv RO Tracker on Mobile Device
RO Tracker on Mobile

About Affinitiv  

Affinitiv is the leading provider of end-to-end sales, service, and marketing technologies for automotive manufacturers, dealer groups, and individual dealerships. Backed by over 20 years of automotive and marketing expertise, Affinitiv supports over 5,500 dealerships and all major automakers nationwide. At the forefront of this high-powered solutions suite is its most critical component, data, which is harnessed by our Customer Data Platform, allowing for highly targeted, timely, and relevant communications throughout the customer journey. With a technology-driven, hyper-personalized, and consultative approach, Affinitiv drives the next-generation customer experience while helping industry participants build profitable, lifelong customer relationships. For more information, visit

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