Affinitiv’s Matt Rodeghero Appointed Chief Strategy Officer

A great customer experience is everything.

Creating brand loyalty in today's computerized world requires excellence and speed at every step of the automotive customer lifecycle, from first contact to repurchasing. If your dealership can't keep pace, we can guide you through a digital transformation to streamline your operations.

We provide a comprehensive and tailored solutions suite that converts manual tasks and face-to-face interactions to the digital applications you need to create a fantastic customer journey.

Get Started Today

Affinitiv’s Matt Rodeghero Appointed Chief Strategy Officer 

New Role to Focus on Driving Market Opportunities for Dealer Success 

CHICAGO, September 11, 2023 – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, today announced the appointment of Matt Rodeghero to Chief Strategy Officer. 

Matt Rodeghero

In this newly created position, Rodeghero will be responsible for leading corporate initiatives that formulate a more strategic outlook for Affinitiv by identifying national market opportunities, building strategies for how the company will continue to meet the changing needs of the automotive industry, and implementing those plans companywide. Additionally, with his experience creating products that improve dealership operations and profitability, Rodeghero will be working with existing and new customers to implement innovative solutions that successfully address the changing needs of today’s dealer operations.  

“Matt’s years of experience in the industry, as well as his relationships and knowledge of all our systems, put him in an ideal place to further advance Affinitiv’s leadership position as a premier provider of software and marketing services in the auto industry,” said Adam Meier, Chief Executive Officer. 

Rodeghero was a founding team member of AutoLoop before the company merged with Affinitiv in 2019, where he held various positions including VP of Operations before taking on the role of Chief Product Officer, a position he has held until today. During his tenure at AutoLoop, he grew the organization to more than 5,000 customers, including winning major OEM relationships and bringing many additional products to market. He also played a leading role in two acquisitions—Carphoria (now Affinitiv Trade-In Valet) and CAR-Research (now Affinitiv XRM)—before overseeing the Affinitiv-AutoLoop merger and subsequent integration of solutions.  

Click to read a Q&A with Matt Rodeghero about the newly announced enhancements to Affinitiv’s DealerLens, the company’s all-in-one data management console. 

About Affinitiv   

Affinitiv is the leading provider of end-to-end sales, service, and marketing technologies for automotive manufacturers, dealer groups, and individual dealerships. Backed by over 20 years of automotive and marketing expertise, Affinitiv supports over 5,500 dealerships and all major automakers nationwide. At the forefront of this high-powered solutions suite is its most critical component, data, which is harnessed by our Customer Data Platform, allowing for highly targeted, timely, and relevant communications throughout the customer journey. With a technology-driven, hyper-personalized, and consultative approach, Affinitiv drives the next-generation customer experience while helping industry participants build profitable, lifelong customer relationships. For more information, visit  

Return to All

Related Content