Affinitiv Announces New Division Dedicated to Electric Vehicle Strategies and Solutions

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Chicago, IL | February 22, 2022Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, unveiled a new electric vehicle (EV) division, Voltage. The new unit builds an EV growth strategy for dealers to effectively position themselves for the future of EV. Voltage underscores Affinitiv’s commitment to helping its customers prepare for the future by providing tailored solutions to thrive in the emerging EV segment.

Affinitiv Voltage appeals to the new wave of buyers by ensuring the sales and service department of each dealership is prepared for electric vehicles. The comprehensive approach to the EV environment is based on Affinitiv’s leading technology and services fueled by Atlas DX, an integrated predictive intelligence platform designed to deliver complete solutions for dealerships. The company’s new EV Division will be led by Brian Wayne, Voltage Division President, and is chartered with orchestrating the development of EV products and services across the Affinitiv platform.

“Because the automotive industry continues to evolve, there is a need for a solution to address the unique customer journey for an EV adopter,” said Brian Wayne. “Most OE’s are anticipating 30-40% of all sales to be EV in the next eight years, which means OEMs and dealers need to act now, or risk being left behind. Affinitiv Voltage is that solution and I’m excited to launch this division to our customers to grow the EV footprint through our technology and services.”

Through Voltage, Affinitiv will provide dealerships with a customized EV workshop to assess and understand their specific needs as well as an EV-readiness survey to see how well they score against other dealerships. In addition, with the core focus on technology and services, Affinitiv will implement the most needed products to fill the gaps and assist the customer throughout the entire EV customer journey. The EV buyer is a different customer who wants and expects to be treated as such. Affinitiv Voltage can help deliver the solutions and services to empower dealerships to exceed these expectations.

“Affinitiv Voltage is leveraging our experience working with thousands of dealers and enabling billions of communications across the automotive lifecycle,” said Adam Meier, Chief Executive Officer at Affinitiv. “We are helping dealers, dealer groups, and OEMs adapt to the unique and rapidly evolving EV customer journey while cultivating loyalty and sustainable, predictable growth.”

We will see you at NADA! Schedule a demo and stop by booth #1341W to learn how we can prepare your dealership for EV.  

About Affinitiv

Affinitiv is a leading provider of data-driven marketing and software solutions serving automotive manufacturers (OEMs), dealer groups, and individual dealerships. Backed by more than 20 years of automotive and marketing expertise, Affinitiv supports over 5,000 dealerships and every major OEM in the country. Affinitiv is fueled by the Atlas Digital Experience Platform, using unprecedented intelligence to enrich the customer experience across the automotive life cycle. With a technology-driven, consultative approach, Affinitiv drives the next-generation customer experience while creating customers for life. For more information, visit  

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