Smartphones have only existed for a few decades, but have quickly changed the way consumers shop, socialize, and more. Based on general trends in recent years, around 80% of individuals use smartphones and mobile devices to access their email—and 42% of consumers under 55 regularly use their smartphone’s digital wallet app to store and redeem digital coupons like the ones received in their email communications.
This presents a huge opportunity for dealerships: by offering customers the ability to add your coupons to their digital wallet, you can utilize this simple feature to streamline your sales and service processes, increase customer engagement, gather valuable insights, and deliver a superior customer experience.
4 Benefits of Optimizing Your Email Marketing for Digital Wallets
What Is a Digital Wallet?
A digital wallet is a virtual platform that stores payment information, loyalty cards, and other digital assets. It’s essentially a digital version of a physical wallet. Popular digital wallets include Apple Wallet, Google Wallet, and Samsung Pay.
These digital wallet apps allow you to distribute your digital coupons directly to your customers’ wallets, helping boost engagement and utilization of your offers. At the point of sale, customers can even tap their smartphone with their digital wallet to redeem the coupon, making the process seamless and convenient.
Digital Wallets: 4 Benefits for Dealers
1. Targeted, Personalized Engagement
Digital wallets collect data on customer preferences, purchase history, and demographics. This information can be used to send highly targeted email campaigns with relevant coupons and offers that your customers value. By understanding your customers’ interests, you can tailor email content to resonate with individual recipients, increasing engagement and conversion rates.
2. Enhanced Customer Experience
Digital wallets streamline the coupon redemption process, providing a hassle-free experience for customers. Ensure your email marketing includes a clear call to action, such as “Add to Wallet,” to encourage immediate action. Once the coupon has been transferred to a customer’s digital wallet, they can quickly bring it up when they’re ready to use it—eliminating the need to go back into their email to find the offer or print it and bring it in. This creates a simpler, paperless process for your staff, too.
3. Increased Customer Loyalty
Digital wallets can be used to offer exclusive discounts, upgrades, loyalty points, and other rewards to encourage repeat business. By presenting customers with tailored offers and personalized content they can access in seconds, your dealership can foster a sense of loyalty and belonging, all while reinforcing your dedication to an exceptional experience.
4. Data-Driven Insights
Alongside valuable insights on customer behavior, preferences, and purchase patterns, digital wallets provide data on coupon usage and redemption rates, helping you craft the most effective email marketing campaigns, offers, and strategies for your business through ongoing analysis and optimization.
Give Customers Quick, Easy Access to Your Digital Coupons
Staying ahead of trends is essential in the automotive industry. If your email marketing doesn’t enable customers to add coupons to their digital wallet, you’re missing out on opportunities to collect valuable data, deliver a better experience, and drive more traffic. Affinitiv Essentials offers the attention-grabbing creative and smart features you need to experience the benefits of digital wallet integration firsthand—contact us today to find out more.
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