6 Ways Vendor Consolidation Can Transform Your Dealership

Do you feel like you’re constantly bouncing between software applications? Juggling multiple auto dealership software vendors doesn’t just cause a headache—it affects your store’s efficiency, your staff’s morale, and even your customers’ experience. It’s no surprise then, that 85% of dealers who responded to our National Consumer Survey said they want to work with a single vendor that provides solutions across all areas of operations.

Consolidating software offers more benefits for your dealership than you might expect—especially if you have outdated technology or difficult vendors causing frustrations. Here are six reasons why switching to a single vendor solution can add more value than just increased ROI.


Streamline Processes with a Single Dealership Software Source


6 Benefits to Vendor Consolidation


1. Better Efficiency


You and your staff don’t have time to open various software programs and switch between them for every customer interaction. By combining multiple vendor functions into a single platform, you’ll be able to increase efficiency and reduce errors. From updating customer data and creating equity offers to booking service appointments and capturing video vehicle walkarounds, having your sales and service processes consolidated is a win-win for everyone.


2. Exceptional Customer Experience


One of the biggest reasons why customers return to their dealership is because they had a positive experience. And one of the ways you can help—or hurt—that experience is by choosing the right vendor solutions for your store. With integrated technology and automated tasks, your staff can provide an experience your customers won’t forget, whether they receive convenient and timely communications, chat with their service advisor via text messaging, or pay their bill online.


3. Consistent Branding and Messaging


If you received several email communications a day from a business, would you be more likely to opt out? Having multiple dealership software vendors could mean multiple messages (possibly with varying branding or styles) are bombarding your customers. By consolidating vendors to a single source, your store’s marketing, branding, and customer communications can be created and managed in one place for optimum consistency and effectiveness.


4. Smarter Spending


Using a mix of different software applications often results in an overlap in functionality. While you may need each vendor for various functions, you end up paying for additional features you won’t use. Investing in a single, integrated technology solution helps eliminate the extras and provides you with only what you need, helping you minimize spending while maximizing ROI.


5. Unified Data and Insights


Vendor consolidation isn’t just for simplicity’s sake, it also helps bring your metrics together, giving you better insight into your dealership’s processes. The increased transparency from unified data helps provide a clearer picture of your spend and areas for improvement. Plus, having all your data in one place enables you to identify trends, improve decision-making, and optimize operations across your store.


6. Single-Point Support


Rather than ringing up various tech support offices, a single vendor for your dealership technology ideally connects you with one, go-to performance manager and a full support team ready to assist. If you have a question about a program or service, the performance manager can help answer and guide you through. Or, if an employee needs a login reset, the support team can make needed updates so you can access every software product with ease.


Cut Costs with Software Vendor Consolidation


In search of one vendor that rules them all? Our integrated solutions can help simplify your store’s processes while you saving time and money. From online scheduling and equity mining to digital advertising services and retention marketing, our dealership technology is fully customized to each store and proven to ramp up ROI. For more information, connect with our team today.


#AffinitivInsights

A great customer experience is everything.

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