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Chicago, IL | October 7, 2021 – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, announces its new solution, Anonymous Shopper, helps automotive dealers convert website traffic leads by +35%. Anonymous Shopper is a shopper identification product that uses both digital and traditional marketing to not only grow revenue for the dealers’ product or service but to also identify these shoppers to serve retargeted ads for a future sale. This has helped dealers see an 8x return on their advertising spend.
Affinitiv’s Anonymous Shopper solution uses federally compliant technology, adhering to data usage mandates, to identify website visitors from behaviors and webpage views to buying intent. This unique technology helps dealers understand their website visitors and how and where to place the advertisement that is relevant to these online shoppers.
Without this tool, dealers are losing out on additional marketing dollars every day as approximately 98% of website visitors will leave their sites without providing contact information. Affinitiv identifies these site visitors through Anonymous Shopper to then retarget them with personalized ads of the specific vehicle or service the consumer showed interest in. The unique and customizable product will deliver personalized advertising through multiple channels, including direct mail, email, social media, or display ads.
Affinitiv’s Anonymous Shopper operates on an independent dashboard in an automated format that is outside of the dealers’ CRM tool. The dashboard ensures accuracy for already verified individuals who have shown interest in purchasing the product or service and have opted-in for more details. This is a crucial part of the product because consumers will not be contacted if they do not provide their information. Because Anonymous Shopper targets customers who have already opted-in, this helps nurture the buyer into a hard lead for the dealer.
“This is a really unique product to the automotive industry since it’s still relatively new and no other marketing service company provides this type of product outside of the dealers’ CRM,” said Tom Kerr, President of Affinitiv Advertising. “Because Apple and Google are eliminating advertising cookies, our Anonymous Shopper solution gets ahead of the cookieless world by identifying the user without targeting them. We are excited to be able to provide this type of service to our clients in order for them to sell more and see a greater return on their advertising investment.”
Affinitiv is a leading provider of data-driven marketing and software solutions serving automotive manufacturers (OEMs), dealer groups, and individual dealerships. Backed by more than 20 years of automotive and marketing expertise, Affinitiv supports over 5,000 dealerships and every major OEM in the country. Affinitiv is fueled by the Atlas Digital Experience Platform, using unprecedented intelligence to enrich the customer experience across the automotive life cycle. With a technology-driven, consultative approach, Affinitiv drives the next-generation customer experience while creating customers for life. For more information, visit Affinitiv.com.
All | September 26, 2022